#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

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5M ago 53:43

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In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(06:28) - - Building Brand Loyalty Through Content and Relationships
(07:48) - - Building Brand Reputation in a Saturated Market
(13:55) - - How To Strategize SEO By Capturing Existing Traffic
(16:12) - - Why Interactive Demos Are So Important
(20:47) - - How Madhav Executed Storylane’s Demo Page Project
(26:15) - - Demo-Led SEO’s Impact on Brand Search and Signups
(29:54) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(32:59) - - How To Create A Compelling Offer
(38:17) - - Revenue Attribution
(41:23) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:16) - - Rethinking Email Marketing
(49:48) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:32) - - Leveraging Engaged Audiences

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Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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