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Can Spirit Halloween repeat its success with Christmas?

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Manage episode 446260613 series 3448555
Content provided by Colorado State University Marketing and Communications and Colorado State University Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colorado State University Marketing and Communications and Colorado State University Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In 1983, Spirit Halloween stores began popping up with a very unique business model — rent out a large, vacant store front; fill it with Halloween costumes and temporary employees for about eight to 10 weeks; and then as of Nov. 1 — poof! They vanish like a ghost.

Colorado State University College of Business Associate Professor Zac Rogers researches the financial impact of supply chain sustainability, emerging logistics technologies, as well as purchasing and logistics issues. Rogers recently spoke with The Audit about how the Spirit store model has influenced how we do business and whether its latest endeavor to enter the Christmas market will be a success.

  continue reading

33 episoade

Artwork
iconDistribuie
 
Manage episode 446260613 series 3448555
Content provided by Colorado State University Marketing and Communications and Colorado State University Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colorado State University Marketing and Communications and Colorado State University Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In 1983, Spirit Halloween stores began popping up with a very unique business model — rent out a large, vacant store front; fill it with Halloween costumes and temporary employees for about eight to 10 weeks; and then as of Nov. 1 — poof! They vanish like a ghost.

Colorado State University College of Business Associate Professor Zac Rogers researches the financial impact of supply chain sustainability, emerging logistics technologies, as well as purchasing and logistics issues. Rogers recently spoke with The Audit about how the Spirit store model has influenced how we do business and whether its latest endeavor to enter the Christmas market will be a success.

  continue reading

33 episoade

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