Newsroom Strategies for Creating Content that Resonates

Digital Signage Done Right

EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content

Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level.

Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age.

• Learn how to apply newsroom ideas and techniques to your content strategy.
• Discover the three most valuable questions to ask when crafting a story.
• Understand the power of leveraging owned media to gain earned media coverage.
• Get strategies for utilizing video content and social media algorithms to maximize reach.
• Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results.

See the full transcript HERE

Learn more about how to humanize your content at Lucie Content HERE