Podcast by Lifting The Rug
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Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re comi ...
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Most people discover bodybuilding for the first time by word of mouth. Many competitors often make preventable mistakes from working with unqualified coaches, listening to industry bias, and following the crowd with the latest industry trends. How about the taboo topics that get swept under the rug and the people who suffer in silence too? To add to the confusion there are many federations and many divisions to choose from and they are all different. It’s time to remove veil and consolidate ...
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This is the podcast of Shotty Mills. Shotty Mills is a rapper, author, blogger, YouTuber podcaster and entrepreneur. Through this podcast Shotty Mills is aiming to change people's lives, and touch their lives. As he does through his music, and Shotty Mills will continue to make his mark and embark on his journey. Go check out Shotty Mills on Spotify, iTunes and all music platforms. He is an up and coming artist, born and raised in a small town. Looking to continue to build his empire, and ch ...
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Bookings: cybergrooveam.com Contact & Links: https://linktr.ee/mizeyesis Mizeyesis is a dj & producer from the Northeastern United States, she resides in Boston. She's also US Manager and Founding Member of the US Chapter for DNB Girls. Her whole life she was engulfed in expression from being a former professional dancer who studied with Alvin Ailey, to visual art, to learning & studying music at an early age. Her start began in 2004 in where she started to dj, throw events and co-founded a ...
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Mizeyesis Guest mix on Swamp Sessions on The Underground Lair - 7.13.2024
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TracklistPod x Tamen - SubvertLO - 854 Loxy & Resound - Silent Knight (Overlook Remix) Teebee - The VoidHolsten - UnderstandAdam F - MetropolisLoxy & Resound - VibraniumDeadly Silence - Your Soul Is MineUniversal Project - Born KillaMarvel Cinema - Endless EnergyGoldie - Jah (J Kenzo Tribute Remix)Holsten - One Step CloserJon Cross - Retrocause Pod…
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Mizeyesis for Danger Chamber Digital Takeover on The Underground Lair - June 22 2024
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Tracklist: 01. World View - Nazca Lines02. Outrage VS Nomine - Infinite Self03. Fada - Controlled Freedom (Polska Remix)04. Outrage vs Nomine - Trespass05. Pod x Tamen - Ino06. Type - Sprinter 07. Park Shadow - Microsleep08. Holsten - Stallion09. Forest Drive West - Neptune10. Section X Surface - Derelict11. Loxy & Resound - Vibranium12. Deadly Sil…
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55: Weekly Discussions With Vassilios & Michele: Pre Workouts, Fat Burners, and The New Miracle Weight Loss Drugs
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42:47
Together Vassilios and I share our experiences and opinions on all things pre-workouts, weight loss drugs, and workout performance (both good and bad). We discuss the truth behind weight loss drugs, how they work, and a statistic that will make your eyeballs pop out when you hear it! We discuss the psychology behind getting a good workout in, and s…
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Freestyling in Front of Rap Legend RA the Rugged Man
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7:10
Hear Shotty discuss about his iconic moment at Diss or Daps, in Edmonton, Alberta. This is where Shotty himself got the opportunity of a lifetime. To freestyle in front of a rap legend known as RA the Rugged Man. RA has worked with numerous artists that Shotty looks up to, including Notorious Big, and also the Wu-Tang Clan. RA known as a prominent …
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Skru Ft Mizeyesis - Dreams & Control (clips of two tracks) - Sea Jah EP (Hexagon Digital 2016)
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Two tracks I collabed with Skru on for his SEA JAH EPhttps://hexagondigital.bandcamp.com/album/sea-jah-e-pDe către Drum & Bass and Jungle by Mizeyesis
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54: We Are Going On Tour Across The USA! Exclusive Peek At What’s To Come This Year
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A couple months ago I woke up with an overwhelming feeling to grab my notebook and write down the words, “United States Posing Clinic Tour.” Tune in to find out how this idea all came about, where we will be heading this year, who has endorsed the tour, and all the things you will learn when you attend a clinic. Want to chat about everything I disc…
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53: Weekly Discussions With Vassilios & Michele: Things We Wish We Knew When We Started Lifting
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34:43
Together Vassilios and I share stories and insight on our experience over the years with nutrition, training, and bodybuilding. We discuss things we know now that we wish we knew when we started. Hear about that one time I passed out in the gym too. Tune in for some real talk and some laughs too. Share away! Post in your groups and on your socials …
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Business Talk and an Emerging Economy with Jr Ledinski
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36:15
In this episode we talk about the emerging markets in Mexico vs Canada. Jr, grew up in the same town I did growing up in Drayton Valley. So we come from a very similar background. Hear me interview Jr about what he does for business and also his recent business venture that he has built. This is a very interesting talk. If you are into business or …
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Shooting for the Stars with Shotty Mills Simply Lift Interview with Alex Hussein
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In this podcast, I had a very special guest. A great friend of mine Alex Hussein who I met back in my college days at NorQuest College in Edmonton, Alberta. We talked about his recent business venture that he started called Simply Lift. And how he plans to establish brand recognition within his niche. We shared some quality conversation in this pod…
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48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement
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57:57
In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They highlight the need for a strategic approach in customer engagement and internal collaboration to ensure …
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47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]
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In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products …
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52: 2023 In Review: Gossip and Opinions on The IFBB, OCB, WNBF, PNBA, and WBFF
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23:01
Welcome to 2024! Thank you for listening to the show and sharing it with others. 2023 was an incredible year and I’m excited for what’s to come in 2024. But first…to kick off the first episode of the new year, I’m going to do a 2023 recap and review some of the biggest shows of the year in bodybuilding across a few of the larger organizations. So t…
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Shooting for the Stars with Shotty Mills Continue to Evolve
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7:28
Over the years, we have had to learn to adapt to the changing world. With COVID 19 striking us so quickly, it evolved the way that we lived and carried out our lives. 2023 was a year filled with memories, ups and downs. Like many of the years before, but for me. Although, I faced so much in the field of life, I also persisted through many challenge…
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46. When Vendor Gift Unboxing Goes Wrong, Do This + Embracing Cultures
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In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The challenges of creating useful and reliable content in the cybersecurity industry. They emphasize the importance of transparency, diversity, and language in building trust with potential buyers and practitioners. They also touch on the issue of gated content and the need for auth…
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45. Unsolicited (And Empty) Gifts, Environmental Waste, Lack of Personalization, and It’s Brand Impact
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In this episode of WTFDIJR, recorded live from Cyber Marketing Con in Austin, Texas, Chris, Dani, Maria, and our guest panel from the Con are uncovering: Strategies for effective brand communication, the significance of personalizing marketing efforts, and the challenges of standing out in the saturated cybersecurity market. Key topics include the …
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51: Weekly Discussions With Vassilios And Michele: Food Timing & Workouts
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40:04
In this week's episode Vassilios and I talk about how we position our nutrition in and around our workouts. We discuss the various nutrition protocols we have tried, the difference between food timing in the off season vs when cutting for a show, and our experience with pre-workouts. Even hear about Vassilios' experience with the raw food diet! Wan…
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44. The Top 16(ish) Outreach Methods That Piss Off Security Pros
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In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The top 16(ish) outreach methods that are ineffective when it comes to communicating with security practitioners online and offer tips for improvement.. They also talk about the challenges and nuances of communicating across various departments and stakeholders, including security t…
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Shooting for the Stars with Shotty Mills Moving into Management
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7:26
It's Shotty Mills, I am back with another podcast episode. This episode discusses about moving into management and what benefits this can provide for you in the long run. Don't forget to subscribe to our show and show your support! Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you ma…
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50: 10 Tips For Your First Prep Part 3: How Much Time Is Needed To Learn Various Posing And Performance Skills
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The #1 thing you need to do on stage at a bodybuilding show is present yourself to a judging panel for consideration on how well you meet the judging criteria for the category and organization. You aren’t doing a workout for the judges. You aren’t food prepping for the judges. You are 100% performing on stage. Making this connection from the beginn…
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43. Industry Pessimism, Skepticism, Finger Pointing, and Blame Games
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In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering: The issue of pessimism in the cybersecurity industry. The episode uncovers how professionals often engage in finger-pointing and blaming vendors, management, and cybersecurity practitioners for various industry challenges. The conversation suggests that instead of indulging in the b…
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42. Auto-Dialers, Fake LinkedIn Aliases, And Snowflakes
1:03:42
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In this episode of WTFDIJR, Chris and Dani are uncovering: Exciting news! Let us introduce our new co-host, Maria Graham! We discuss the impacts of using humor or controversial tactics in sales outreach. Key Takeaways: Importance of Ethical Sales Practices: Using deceptive practices like local number spoofing or misleading emails can erode trust an…
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41. Live From The Black Hat MEA Floor + Fun Song Friday with Special Guest Daniel Moses
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59:08
In this episode of WTFDIJR, Chris and Dani are uncovering: Cultural diversity and effective strategies for engaging with CISOs and other decision-makers in the industry. Key Takeaways: Cultural Sensitivity and Respect: The episode highlights the importance of respecting different cultures and environments, especially when attending international co…
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40. We’ll Stop The People With The Hoodies (But Your Ass Is Owned If You Sign This Contract)
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In this episode of WTFDIJR, Chris and Dani are uncovering: The power of words, accountability in vendor-client relationships, and navigating social media as professionals. Chris and Dani discuss the importance of authentic engagement, respecting diversity in holiday celebrations, and the challenges of making connections in an increasingly digital w…
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39. When Did 7AM Cold Calls Turn Into Webinar Invites?
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56:04
In this episode of WTFDIJR, Chris and Dani are uncovering: The negative impact of unsolicited calls, especially at inappropriate times (like a 7AM call to a personal number), how they are intrusive and can lead to negative perceptions of the company. Chris and Dani suggest in the episode that researching and understanding the potential client's pre…
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38. Pitch On The Pod + Fortresses of Security in Rapidly Evolving Threat Landscapes
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1:01:06
In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of effective communication between CISOs, their boards, and vendors. Dani and Chris discuss the importance of understanding the board's expectations and crafting narratives that align with business objectives. The episode also highlights a live pitch session, offering insights i…
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37. We Have Sent You $0.01 USD. (The MOST Innovative Way To Reach Out.)
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55:16
In this episode of WTFDIJR, Chris and Dani are uncovering: Various outreach methods, emphasizing the importance of authenticity and respect in interactions. The episode also touches on the challenges faced by security practitioners in dealing with sales pitches and offers insights into building successful business cases for board meetings. Key Take…
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36. Pardon Me While I Exploit Your Vulnerable Feelings For Clicks
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49:14
In this episode of WTFDIJR, Chris and Dani are uncovering: The ethical implications of journalism and content sharing, particularly in the context of the October 7 terrorist attacks in Israel. They delve into the misuse of personal social media posts by a news site, questioning the journalistic ethics of not seeking consent and the potential harm c…
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35. Feel Free To Ignore This Or Tell Us To F*** Off
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58:25
In this episode of WTFDIJR, Chris and Dani are uncovering: The challenges of enterprise sales, especially when dealing with internal conflicts and rivalries within client organizations. The episode also touches on the approach and ethics of sales outreach, effective communication strategies, and the importance of empathy and understanding in buildi…
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34. Building A Kickass Relationship Capital Machine with Maria Graham
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56:12
In this episode of WTFDIJR, Dani and special guest, Maria Graham, are uncovering: Building genuine relationships, understanding customer needs, and navigating the complex world of tech sales. The episode covers the importance of personal connection in sales, leveraging social media platforms like LinkedIn for engagement, and the effectiveness of in…
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33. The ”Art” Of Email Marketing Perceptions That Piss Us Off
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49:35
In this episode of WTFDIJR, Chris and Dani are uncovering: The personal impact of constant traveling for tech conferences and the role of communities (both physical and digital) in the tech industry. The episode also touches on the challenges of navigating overwhelming workloads and personal life balance, and the importance of choosing the right ev…
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32. Shame On Them. They Wouldn’t Have Gotten Breached With Us.
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50:01
In this episode of WTFDIJR, Chris and Dani are uncovering: The recent MGM breach and its implications for cybersecurity sales and marketing strategies. The episode emphasizes the importance of human connection in business interactions and discusses effective ways to approach potential clients, especially in the wake of security incidents. Key Takea…
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31. Backstabbing, Disagreeing, and Committing in Organizations
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56:18
In this episode of WTFDIJR, Chris and Dani are uncovering: The theme of "disagree and commit," with a focus on how to navigate disagreements in a professional setting. The episode also touches on the challenges of communication and scheduling within the business context, especially in relation to CISOs and vendors. Key Takeaways: Disagree and Commi…
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30. We Actually Survived 30 Episodes? Where Do We Go Now?
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55:36
In this episode of WTFDIJR, Chris and Dani are uncovering: Various aspects of the show, including past memorable moments, changes in their approach, audience feedback, and potential future directions. They engage in an open dialogue with their community, seeking suggestions for improvement and discussing the impact the show has had on listeners in …
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29. Let’s Hit Up Every Single Team Member Inside the Company!
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54:21
In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of timing in engaging CISOs, and how vendors can more effectively approach potential clients. They also touch on the structure and cycles of a CISO’s year, giving insights into when and how vendors should interact with them for maximum impact. Key Takeaways: Ineffective Sales…
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28. Brutally Honest Reflections [And Controversies] From Black Hat
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57:59
In this episode of WTFDIJR, Chris and Dani are uncovering: The struggles of balancing professional and personal life, especially as parents, to the complexities and logistics of attending tech conferences like DEFCON and Black Hat. They also scrutinize marketing approaches, such as fear-based selling and incentivizing conversations with gift cards,…
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27. WTF Did I Just Read? LIVE From Black Hat 2023
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35:58
In this LIVE, IN-PERSON episode of WTFDIJR, Chris and Dani are uncovering: Their experiences at Black Hat USA, the dynamics of the cybersecurity community, and the importance of human connection in the tech industry. The episode highlights the challenges faced by security practitioners and vendors in creating genuine, respectful relationships in th…
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26. The CISO Chipped His Nail Polish + Know-Before-You-Go-To-Black-Hat
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57:07
In this episode of WTFDIJR, Chris and Dani are uncovering: Their experiences with vendor booths, mass media marketing in cybersecurity, and etiquette for engaging with security practitioners at events like Black Hat. The episode also touched on personal anecdotes and the importance of self-care during intensive conferences. Key Takeaways: Approachi…
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25. Emotional Drivers, Stressors, Worries, and Fears In And Out of Work
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1:01:46
In this episode of WTFDIJR, Chris and Dani are uncovering: The need for authenticity and thoughtfulness in these professional engagements. A significant part of the conversation revolves around the emotional aspects of decision-making in security and tech industries, with Chris sharing insights from his experiences. Key takeaways: Authenticity in V…
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24. My Leadership Really Wants To Talk To You You -> Alien Conspiracy Theory
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1:00:25
In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of understanding and adhering to different compliance frameworks, and the challenges of ROI measurement in cybersecurity investments. Chris and Dani discuss the need for vendors to provide realistic and targeted solutions, the role of frameworks like NIST in guiding cybersecu…
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23. When Your ML Is Too Dumb To Come Up with New Email Intros
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56:52
In this episode of WTFDIJR, Chris and Dani are uncovering: The ethical considerations of using AI in marketing, the pitfalls of certain sales strategies, and the importance of research in sales processes. The episode concluded with an insightful discussion on different types of CISO roles and the growth of the BISO role. Key Takeaways: Role and Evo…
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22. You’re Invited To Keynote, All Expenses On You!
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47:41
In this episode of WTFDIJR, Chris and Dani are uncovering: The ethics and practices surrounding conference speaking invitations. Chris shares his experience of being invited to keynote at the Cybertech Global Tel Aviv 2024 conference, only to find out that the organizers would not cover travel or speaking expenses. This led to a broader conversatio…
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21. Cyber Week, Acronym World, and Direct Conversations
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55:55
In this episode of WTFDIJR, Chris and Dani are uncovering: How cultural backgrounds, especially in regions like Israel, influence the way sales and marketing communications are conducted. The directness and bluntness common in Israeli culture are highlighted as beneficial in the tech industry. Chris also shares his experiences at Cyber Week, discus…
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20. Dear CISO, Don’t Be An Arse. Adding Lobster Tail To Your Steak Is A Bullshit Move.
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49:35
In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of vendor and CISO interactions, focusing on the importance of authenticity and thoughtful engagement. They discuss how CISOs should conduct themselves during vendor-sponsored events, like dinners. They emphasize the importance of not exploiting these situations for extravagant …
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19. Dear Vendor, Let’s Face It. It Isn’t Working. Here’s Why.
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57:48
In this episode of WTFDIJR, Chris and Dani are uncovering: Chris’s approach to unsolicited vendor emails, explaining his "Dear Vendor" letters aimed at educating rather than merely dismissing vendors. His letter outlines why certain sales approaches aren't effective and suggest more respectful and constructive methods. Chris shares a recent experie…
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18. Horror Stories of Ransomware and Blaming Users
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48:45
In this episode of WTFDIJR, Chris and Dani are uncovering: The nuances of email outreach, the frustration with ineffective and insincere marketing tactics, and the challenges of managing an inundated inbox. The episode includes discussions on the importance of integrity in communication and the opt-in/opt-out dilemma in email marketing. Key Takeawa…
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17. Forgive The Intrusion But I Didn’t Even Do The Bloody Research On You
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1:04:17
In this episode of WTFDIJR, Chris and Dani are uncovering: The importance of empathy in sales and marketing in the cybersecurity industry. They emphasize the need for thoughtful communication and understanding one’s perspective, whether it's a CISO or a vendor. The episode includes live interactions with audience members seeking advice on approachi…
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16. It’s Time To Look In The Mirror: The C-Suite’s Responsibility In Cybersecurity Sales
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47:39
In this episode of WTFDIJR, Chris and Dani are uncovering: The ethics and practices of how CISOs, CIOs, and other executives should engage with vendors. The episode centers on the ethical responsibilities of C-suite executives in their interactions with vendors, highlighting the need for honesty and straightforwardness in these relationships. TIt a…
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15. Name Dropping Clients And Stepping Stones
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54:46
In this episode of WTFDIJR, Chris and Dani are uncovering: The negative impact and issues with sales pitches that name-drop clients, pointing out how it can breach trust and discretion, and may even provide competitors with unwarranted insights. They emphasize the importance of respectful, humanized communication in the tech industry. Key Takeaways…
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14. Why The Heck Are You Sending This To The CISO?
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48:09
In this episode of WTFDIJR, Chris and Dani are uncovering: The misuse of tools like ChatGPT in creating spammy, non-personalized outreach and highlight the importance of humanized, respectful, and tailored communication in sales and marketing. The episode criticizes the use of automated email campaigns that lack relevance to the recipient's role, f…
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13. Laziness and Automated LinkedIn Processed to Reach Me as a Human
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49:56
In this episode of WTFDIJR, Chris and Dani are uncovering: The ineffective and often intrusive tactics used in tech sales and marketing, focusing on the over-reliance on automation and generic outreach methods. They highlight the importance of personalized communication and the necessity for sales professionals to evolve into trusted advisors rathe…
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