Student journalists at the Annenberg School for Communication and Journalism at the University of Southern California in Los Angeles, California produce audio stories aired on live broadcasts Tuesdays and Thursdays at 4 p.m. PST.
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PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at ...
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Evan Leapheart's Vision: Bridging the Gap in Financial Literacy
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30:31
Discover the inspiring entrepreneurial journey of Evan Leapheart as he reveals the secrets behind transforming financial missteps into educational triumphs. Tune in to learn how Evan's personal experiences led to the creation of Kiddie Kredit and its innovative evolution into Kredit Academy. Gain insights into the importance of financial education …
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From Tennis Courts to Virtual Schools: Kirk Spahn on Innovation in Education
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Ever wondered how virtual education can transform from mundane to magical? In this episode, we promise you'll gain exclusive insights from Kirk Spahn, a fourth-generation educator whose journey spans competitive junior tennis, an influential stint at Dartmouth College, and pioneering work in Europe with School-Master.net. As the founder of ICL Acad…
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Allan Knight on Transforming Communication Through Self Mastery
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36:00
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36:00
What if mastering communication could be the key to overcoming loneliness and depression? We sit down with Allan Knight, whose personal journey of self-discovery began with his mother's battle with cancer and his quest for meaning after his father's passing. Allan's path took him to a Zen meditation center where he lived as a monk for nine years, a…
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Stephen Blackburn and Stephen Johnson: Mastering the Digital Ecosystem to become Rich From Anywhere
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52:11
Ever wondered how two broke musicians from Florida could turn their fortunes around to become thriving entrepreneurs? Join us as Stephen Blackburn and Stephen Johnson, the powerhouse duo behind Rich From Anywhere, share their extraordinary journey from the tough streets of Fort Myers to the bustling entrepreneurial scene in Atlanta. Learn how they …
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Jon Clemence on Elevating Content Authenticity and Team Integrity
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33:34
What if you could navigate the rocky transition from corporate life to freelance success in a post-pandemic world? That’s exactly what John Clemence, founder of Cedar Press, accomplished, and he’s here to share his inspiring journey. Discover how Jon turned his passion for English into a thriving business, leveraging platforms like UpWork to offer …
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Jimmy Brady's Odyssey: Redefining Resilience and Embracing AI Ethics for a Transformative Future
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49:32
Ever wondered how the human spirit can transcend adversity? Join us as we promise you will be inspired by Jimmy Brady’s incredible journey from dropping out of school at 12 to becoming a passionate learner and successful entrepreneur. Jimmy’s story is a testament to resilience and the transformative power of meditation. Despite the formidable chall…
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AI in Action: Nick Martin's Vision for the Future of Media and Education
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40:27
How will AI reshape the future of digital media and education? Join us as we uncover the transformative power of AI with Nick Martin, one of the founders of Direqt, an AI startup recognized by Adweek as one of the top 12 hottest in the industry. Hear Nick's inspiring journey from college dropout to successful entrepreneur and discover how Direct is…
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Harnessing AI for Ethical Sales Success with Gregg Murphy and Mike Latch
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Join us for an inspiring conversation with Gregg Murphy and Mike Latch, two visionaries who transformed their journey from a residential solar company in Hawaii into a powerful narrative at the intersection of AI and sales with Patter AI. Have you ever wondered how a structured sales process and mentorship can turn a near-firing into a flourishing …
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Revolutionizing FinTech Ventures Through AI Innovation with Drew Glover
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45:20
Unlock the secrets of building a successful business with Drew Glover, co-founder of Fiat Growth and general partner at Fiat Ventures. Drew's journey from growing up in the Bay Area and attending UC Berkeley to making a significant impact in the venture capital world is nothing short of inspiring. Alongside co-founder Alex Harris, Drew has identifi…
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Arra Yerganian's Blueprint for Effective CMO Leadership and Innovation
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28:14
Is it possible to stand out in a crowded marketplace? Join us as we explore this question with Arra G. Yerganian, a distinguished Chief Marketing Officer with a wealth of experience at organizations like One Medical and the University of Phoenix. Arra unpacks his approach to breaking through the "sea of sameness" using research, insights, and marke…
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Kevin Surace: Merging the Arts with AI Innovation and Cultivating Joy in Entrepreneurship
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51:18
Join the conversation with Kevin Surace, an AI maverick and the "Father" of the Virtual Assistant, who not only shapes the future of technology but also intertwines it with the vibrancy of the arts. Imagine a world where engineers take center stage, melding code with creativity in a performance that's as technical as it is theatrical. Kevin's story…
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Darrell Evans on Transforming Digital Media with Email Magic, Video Authority, and MindShift Wisdom
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52:35
Join the journey with digital marketing virtuoso Darrell Evans as we dissect the ever-changing landscape of digital media. Darrell brings his wealth of knowledge from real estate to YouTube stardom, providing a roadmap for success in utilizing email marketing and video content. Our conversation is a treasure trove of insights, sharing how innovatio…
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Unveiling the Impact of Artificial Intelligence on Small Business Marketing with Menekse Stewart
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49:13
Embark on an expedition through the dynamic landscape of AI in digital marketing with our esteemed guest, Menekse Stewart, who illuminates the intricate dance between technology and human insight. From her early SEO roots to the sophisticated algorithms of today, Menekse imparts her wisdom on the seismic shift from keyword-stuffed pages to the subt…
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Alex Back: From Singing to Sofas in the Digital Furniture Frontier
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From the glitz of the stage to the gloss of home décor, Alex Back's journey is as unconventional as it gets. Our latest episode peels back the curtain on his fascinating transition from a crooning singer to a trailblazing entrepreneur in the digital furniture realm. As I, Anika Jackson, chat with Alex, he unveils the inner workings of his success w…
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Charting New Media Territories Through Digital Innovation with Derek Riesfeld
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48:36
Embark on a compelling voyage through the career of USC Annenberg alum and digital pioneer, Derek Riesfeld. His extraordinary journey from the halls of traditional media to the forefront of the digital age offers a treasure trove of insights for anyone intrigued by the seismic shifts in media and technology. With a narrative that begins at USC and …
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Jarrod Lopiccolo's Journey: Crafting Digital Innovation and Curating a Global Corporate Culture
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49:47
Embark on a captivating exploration of digital advertising's ever-shifting landscape with Jarrod Lopiccolo, the visionary leader of Noble Studios. In a heartfelt conversation, Jarrod opens up about the trials and triumphs of melding a bustling career with the demands of a rich personal life. Our discussion uncovers the keys to a harmonious work-lif…
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Payal Shah's Evolution: From Product Technologist to Digital Eco-Warrior and Sustainable Business Innovator
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24:12
Imagine transforming from a product technologist to an eco-warrior in the world of digital entrepreneurship. Payal Shah, the trailblazing founder of Good 4 Earth, shares her captivating transition and the revolutionary steps she's taken from advising giants like Coca-Cola and Warner Brothers to leading sustainable change through her ed-tech and HR-…
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Narek Vardanyan's Odyssey: Cultivating Resilience and Revolutionizing Product Launches on Prelaunch.com
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28:24
Embark on an enthralling voyage with us as Narek Vardanyan, the CEO of Prelaunch.com, shares his personal narrative of cultural transition and entrepreneurial conquest. From the early setbacks of his initial crowdfunding efforts to the triumphs of his current venture, Narek's story is a testimony to the resilience and adaptability necessary for suc…
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Thomas Helfrich's Blueprint for Conquering Digital Branding and Mastering LinkedIn Mastery
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57:46
Ever felt like the corporate 9-to-5 just isn't cutting it for your ambitious spirit? Tune in as I chat with the indomitable Thomas Helfrich, who shares his voyage from the corporate world to the land of entrepreneurship. Discover how he built a digital brand that not only stands out but speaks volumes to those who matter in his professional circle.…
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Jennifer Reitman's Media Odyssey: From Dame Magazine's Roots to Independent Media's Horizon
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When Jennifer Reitman reminisces about her father's legacy at Brides Magazine and Publisher's Clearinghouse, it's like opening a time capsule of media history that echoes through her own career trajectory. From the inception of Dame Magazine, which faced the onslaught of the 2008 financial crash, to its metamorphosis into a digital powerhouse, Jenn…
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Ron Skotarczak’s Secrets to Crafting Sales Stories That Resonate
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34:49
Discover the transformative power of storytelling in sales with Ron Skotarczak, the EVP and Chief Sales and Marketing Officer at Madison Square Garden Entertainment Company. He's not just a top executive; Ron is a maestro of personal connections and narrative who knows that the key to unlocking success in sales goes beyond pushing products—it's abo…
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A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg
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In this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media land…
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Envisioning Success Beyond Profits with Legacy Architect Natalie Byrne
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15:31
Discover the transformative power of authentic legacy and its undeniable imprint on business success with Natalie Byrne, the visionary from Blank Space, an impact strategy powerhouse at the nexus of culture, impact, and capital. As we unravel their journey from journalism to impact strategy, you're promised insights into the artistry of storytellin…
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David Freeman on the Art of the CAA's Talent Acquisition and Digital Strategies
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34:00
Prepare to get a front-row seat to the digital transformation revolution with the masterminds at Creative Artists Agency (CAA). As we unravel the intricacies of talent acquisition in the era of influencers and gamers, our guest from CAA shares how personal branding and networking are key in an industry that's constantly seeking the next big thing. …
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Navigating the Podcasting Revolution: Anika Jackson's Insider Guide to Industry Shifts, AI Integration, and Authentic Growth
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57:33
Embark on an audio odyssey where we unravel the podcasting phenomenon alongside Anika Jackson, a VP at Full Capacity Marketing and podcast pro. Our conversation paints a vivid picture of the industry's seismic shifts, putting into perspective the sheer number of weekly podcast aficionados outstripping Netflix subscribers! Anika's transition from ra…
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Leonora Zilkha Williamson on Crafting a Career That Echoes Beyond the Boardroom
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31:18
When Leonora Zilkha Williamson, founder and CEO of Platinum Rule Advisors, and lecturer at Vanderbilt University, speaks, you can't help but be drawn into her world—a tapestry where the vibrant threads of business, media, and the human spirit intertwine. Our latest conversation with this Vanderbilt sage takes you from the halls of liberal arts to t…
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Mastering Digital Influence: AJ Kumar's Playbook for Viral Success
1:09:30
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1:09:30
Unlock the full potential of your online influence with insights from digital marketing maestro AJ Kumar of The Limitless Company, as he recounts his transformative journey from sales to thought leadership. This episode is a treasure trove of strategies and stories, including AJ's role in catapulting the likes of Kimberly Snyder and Neil Patel to d…
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From Athlete to Entrepreneur: Steve Gatena's Transformational Journey in Media and Personal Growth
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50:14
When collegiate athlete turned media mogul Steve Gatena stepped onto our digital stage, he brought with him a treasure trove of insights bridging the world of personal growth and digital innovation. Founder of Pray.com, Steve's journey is anything but ordinary, as he narrates his transition from the football field of USC to the high-stakes game of …
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Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman
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36:40
M&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M …
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Bridging the Digital Divide: Cortney Woodruff on Assemble and the Future of Networking
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37:52
Have you ever stumbled across a story so compelling, it inspired you to rethink your own path? That's precisely what happened when I sat down with tech entrepreneur Cortney Woodruff. He walked us through his conception of Assemble, a groundbreaking online platform earmarked to democratize the digital landscape. Rooted in his own challenges of being…
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Welcome to MEDIASCAPE: Insights from Digital Changemakers; a speaker series and podcast brought to you by USC Annenberg's MS in Digital Media Management Program. Join us as we unlock the secrets to success in an increasingly digital world. Learn more about the Online Masters of Science in Digital Media Management by visiting https://annenberg.onlin…
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2024 Relevance Report Discussion: Welcome to AI
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57:20
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57:20
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture…
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How AI is transforming the future of PR and communications
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25:58
How is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communi…
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PR & Its Role in Mental Health Support
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40:04
The COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’…
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Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement
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35:19
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35:19
The USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action? In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations…
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Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly
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39:05
TikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this …
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Driving Corporate Activism with Lyft's Dominic Carr
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26:32
How far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to a…
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The Future of Corporate Activism
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48:13
As a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and suppor…
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Building With Purpose: Elyse Cohen of Rare Beauty
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29:26
Inspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident…
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Combating Media Bias with Vanessa Otero of Ad Fontes Media
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32:46
In 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landsca…
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Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber
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34:23
Creating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic camp…
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Season 2 Wrap-Up: Fred Cook on Politics, Polarization and Purpose
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36:52
This past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through…
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Truth Decay: Discussing Disinformation, Polarization and Data with Jennifer Kavanagh
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26:36
Political scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth de…
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High Conflict: Understanding Polarization with Bestselling Author Amanda Ripley
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39:39
In her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, …
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Dinner Discussions and Democracy: Breaking Through Polarization with Philippa Hughes
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34:09
From cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving th…
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The Polarization Problem: Media Perspectives on Bridging the Divide with Christina Bellantoni
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30:05
While it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Be…
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A Conversation with NextGen PR Practitioners
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29:36
The Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we …
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Inauguration Special: Communicating in the Divided States of America
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17:30
As we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the…
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The Time is Now: Diversity, Equity and Inclusion in 2021
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35:53
This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a…
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Live Entertainment and Experiences: What Brands Need to Know in 2021
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41:47
2020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition…
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