How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. Not only will this be of benefit to parliamentarians and their staff but also it will be of benefit to anybody working in a policy development role It is presented by Dennis Naughten, a directly elected member of parliament in Ire ...
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Because fewer than 7% of Americans have served in uniform, most Americans are unfamiliar with military service and culture. As a result, members of the military and Veteran community are at greater risk for disconnection and lack of belonging with the civilian community. PsychArmor’s mission is to bridge the military-civilian divide by educating and training a Nation. Each week, Duane France, a combat Veteran and Clinical Mental Health Counselor, will dig deep into the stories “Behind The Mi ...
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The Thriving Equine Professional | Career Connections, Equine Industry Resources, Career Advice.
JodiSpeaksLIFE: Speaker, Career Success Coach, Podcaster
The Thriving Equine Professional. Make Connections and Grow Your Career with Clarity and Confidence. This is the GO-TO show for enthusiastic leaders elevating themselves in equine industry careers! Wondering how to make the connections you need to find a job in the equine industry?! Do you wish you could somehow get the 3 – 5 years of experience that every job posting is looking for?! Not sure how to find the support you need to land that dream job that will grow you and inspire you?! Scared ...
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Former fighter pilot and attorney - Greg Krino - helps you become smart on the subjects of law and war, by having long-form discussions with people who fight in those arenas. Whether you’re looking to advance your career, enhance your understanding of the world, or improve your life in general, this show has it all. Greg has 22 years of experience in the Air Force, including numerous deployments and combat time in fighter aircraft. He ran for political office years ago, he practices law part ...
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Why Your Horse Business Isn't Where You Want It to Be
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28:37
Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…
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BTM190 – John and Cheryl Burns and Amy Alvarez – The Avalon Action Alliance
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Show Summary On today’s episode, we’re featuring a conversation with Amy Alvarez, Vice President of Marketing and Communications with the Avalon Action Alliance, and John and Cheryl Burns, a veteran family whose lives have been changed through support from Avalon Action Alliance partners. The Avalon Action Alliance is a network of treatment, servic…
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76 | The Power of Saying Yes & Navigating Career Opportunities in Ag Communications with Hannah Crandall
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44:08
In this engaging episode of "The Thriving Equine Professional," host Jodi Lynch Findley introduces listeners to Hannah Crandall, a dynamic marketing and media manager from the North Texas Fair and Rodeo. Highlighting Hannah's impressive rise within the equine industry, the episode delves into her unconventional journey, from an agricultural communi…
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6 Steps to Successfully Rebrand Your Equine Business with Chris Stein
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There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…
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BTM189 - KaLea Lehman - the Military Special Operations Family Collaborative
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33:33
Show Summary On today’s episode, we’re featuring a conversation with Special Operations Spouse KaLea Lehman. She is the Executive Director of The Military Special Operations Family Collaborative, a nonprofit public health initiative to enable the success of America’s special operations warriors and families through collaborative health and well-bei…
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75 | The Power of Intentional Networking: How Connections Elevate Your Equine Career with Clara Quade
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley sits down with Clara Quade, a determined young professional making her mark in the equine industry. From her beginnings in Minnesota to graduating from Asbury University and navigating her early career challenges, Clara’s journey is rich with insights. She shares her sto…
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How to Build a Trusted Brand as an Equestrian Entrepreneur
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25:58
In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
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BTM188 - Dr Shira Maguen - Moral Injury in Service Members and Veterans
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32:35
De către Duane K. L. France
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4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath
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56:28
How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
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74 | The Power of Vulnerability & How Asking for Help Can Transform Your Career
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12:56
In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley explores the evolving concept of independence and its impact on our professional and personal lives. As we approach the final quarter of 2024, Jodi brings a timely message on the importance of building a balanced sense of autonomy that includes seeking and accepting help…
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BTM187 - Vicky Perkins - Blue Star Families Support Circles
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31:28
Show Summary This episode features a conversation with Navy spouse Vicky Perkins, Senior Director for Impact Programs at Blue Star Families. Among other programs, Vicky is responsible for leading the team that manages Blue Star Support Circles, facilitated nonclinical cohorts for veterans and service member supporters to help reduce crisis and suic…
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5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson
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52:43
We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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73 | Exploring a Career in Equine Law with Corinne Mitchell
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43:32
Welcome to another insightful episode of "The Thriving Equine Professional" podcast hosted by Jodi Lynch Findley. In this episode, we dive into the fascinating career of Corinne Mitchell, an equine lawyer and competitor in the show ring. Corinne shares her journey from being a "horse crazy" girl in Chicagoland to creating and leading the Equine Law…
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BTM186 - Julie Goldstein and Lisa Sabey - Supporting Parents of Children in Suicidal Crisis
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33:41
Show Summary On today’s episode, we’re featuring a conversation with Dr. Julie Goldstein, Director of the Zero Suicide Institute, and Lisa Sabey, President of Parents-to-Parents. We’re going to be talking about a video resource called Parents to Parents: After Your Child’s Suicide Attempt. Provide Feedback As a dedicated member of the audience, we …
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72 | How to Navigate and Explore Non-Traditional Equine Careers
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley welcomes Megan Smith, a seasoned equestrian professional whose career has uniquely evolved from a biology major to a prominent role in equine sales. Through engaging dialogue, Megan and Jodi explore the diverse career paths within the equine industry, the importance of s…
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Social Media vs. Websites: Are You Leaving Money on the Table?
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28:20
It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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BTM185 - Denise Olsen - Grief and Traumatic Loss
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32:47
Show Summary On today’s episode, we feature a conversation with Denise Olsen, a grief mentor, national public speaker, registered nurse, yoga instructor, and published author. Her book, Strong and Soulful: Graced by Grief is a look at Denise’s personal journey from catastrophic grief and trauma to a life filled with abundance. Provide Feedback As a…
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The Key to Your Horse Business Success? Be the CEO With Kelly Giordano
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40:11
Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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71 | From the Judging Ring to Thriving Equine Professional at Zoetis with Sara Schaefer
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In this episode of The Thriving Equine Professional, host Jodi Lynch Findley speaks with Sara Schaefer, a pioneering figure in the equine and agricultural education sectors. Coming from a dairy farm background in Wisconsin and now residing in Iowa, Sara's career path has been anything but linear. As the Manager of Training and Facilitation for Live…
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BTM184 - Kari McDonough - Welcome.US, The Welcome Corps, and the Veteran Sponsor Fund
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Show Summary On today’s episode, we’re featuring a conversation with Kari McDonough, Vice President of Welcome.US and Senior Advisor to the Welcome Fund, a program of Welcome.us that provides a source for grantmaking to organizations as they involve community members to welcome newcomers. Provide Feedback As a dedicated member of the audience, we w…
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70 | From Stuck to Thriving: 5 Essential Tips for Every Equine Professional
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28:39
In this August wrap-up episode of the "Thriving Equine Professional" podcast, Jodi Lynch Findley, the founder of Jodi Speaks Life, dives into the theme of comparison and its implications on personal and professional growth. She acknowledges her own struggles with comparisonitis in recent weeks and discusses the pervasive impact of social media on s…
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Should You Start a Business Outside Your Expertise? With Joni Gerard
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45:59
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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Science4Parliament Podcast – Dr Sophia Huyer – Episode 13 – Climate Research, Food Security and Gender Equality.
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19:52
Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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BTM183 - Dr. Khadija Boyd - Journal of Veterans Studies
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31:13
Show Summary On today’s episode, we feature a conversation with Dr. Khadija Boyd, a retired United States Army Combat Veteran, who is currently the Editor in Chief for the Journal of Veterans Studies. The mission of the Journal of Veterans Studies is to sustain international research in veterans studies, facilitate interdisciplinary research collab…
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69 | How to Find Your Own Unique Career Path in the Equine Industry with Danielle Aamodt
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52:21
In this insightful episode of "The Thriving Equine Professional," host Jodi Lynch Findley engages in a fascinating conversation with Danielle Aamodt, a multifaceted equine industry consultant, coach, and insurance agent. Danielle shares her unique journey, starting from her early passion for horses to her diverse roles across the equine industry, a…
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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans
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47:46
What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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BTM182 - Rocio Palermo - Mental Health with Women Vets On Point
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31:55
Show Summary On today’s episode, we feature Veteran Rocio Palermo, Program Coordinator for Women Vets On Point, a program of U.S. Vets. WVOP is designed and informed by women veterans for women veterans in order to address critical needs and barriers to mental health care after military service. Provide Feedback As a dedicated member of the audienc…
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Get Outside of Your Bubble & Build Connections on Social Media
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24:38
If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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68 | Championing Your Career in Vet Med with Sara Adcock-Brazier and Woodside Equine Clinic
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley converses with Sara Adcock-Brazier, an esteemed Licensed Veterinary Technician (LVT) at Woodside Equine Clinic. With a rich background in small animal emergency care, Sara shares her journey and the pivotal moments that led her to thrive in equine veterinary medicine. Li…
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BTM81 - Tom Chiodo - PBS Caregiving Documentary
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32:55
Show Summary On today’s episode, we feature Tom Chiodo, Executive Producer of Special Projects, National Productions for WETA, he flagship PBS station in Washington DC. We discuss the upcoming PBS Documentary, Caregiving, which will examine both systematic issues within the care system as well as tell personal stories of people who care for loved o…
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67 | How Denise Alvarez, Owner of Stormlily Marketing Turned her Passion for Horses into a Business
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47:44
Welcome to this week's episode of The Thriving Equine Professional, where Jodi is chatting with Denise Alvarez, the founder of Stormlily Marketing. Denise shares her journey from growing up with quarter horses to developing a career in marketing and eventually combining the two passions into a thriving business. Through insightful discussions, she …
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4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
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44:11
We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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BTM180 - The Psychology of Saving Private Ryan
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43:56
Show Summary On today’s episode, we feature a conversation that first aired on the Head Space and Timing Podcast on the Psychology of Saving Private Ryan. Dr. Katie Gordon and Dr. Brandon Saxton, hosts of the Jedi Counsel Podcast, join me to explore the film Saving Private Ryan through a mental health and psychology perspective. Provide Feedback As…
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66 | Dr. Melissa Siard Altman's Journey from Passionate Equestrian to Equine Science Professor at Asbury University
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49:50
In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley sits down with Dr. Melissa Siard Altman, a leading figure at Asbury University’s equine program. Dr. Altman shares her transformative journey from a horse-crazy girl in Tennessee to becoming a pivotal educator and researcher in the equine industry. Jodi and Melissa delve…
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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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BTM179 – Past, Present and Future for LGBTQIA+ Veterans - Webcast Replay
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51:24
Show Summary On today’s episode, we feature a replay of a recent PsychArmor Conversations Webcast, an engaging conversation on the past, present, and future of the LGBTQIA+ community in service and beyond. We hosted a diverse panel of individuals with lived experience in both the military and the LGBTQIA community About Today’s Guests Allison Jaslo…
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65 | 3 Ways to Transform Your Community
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In this inspiring solo episode of "The Thriving Equine Professional," Jodi Lynch Findley delves into the profound importance of community building. She opens the episode with an empowering message, celebrating the strength and capabilities of her listeners. Jodi points out the crucial role communities play, especially as we navigate through the cha…
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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
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43:44
Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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BTM178 - Robin "Phoenix" Johnson - Healing Veterans through Humor
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26:57
Show Summary On today’s episode, we feature a conversation with Retired Army Lieutenant Colonel Robin Johnson, CEO of the Best Medicine Brigade and Executive Director of Heal*arious a nonprofit offering therapeutic humor programming for improved psychological performance. About Today’s Guest Lieutenant Colonel (Retired) Johnson served over twenty y…
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64 | Breaking Barriers in Veterinary Therapeutics with Cassie Younginer
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47:54
Welcome back, thrivers! Today I am sitting down with Cassie Younginer. A true industry leader, Cassie shares her journey from a competitive rider to a pivotal player in veterinary pharmaceuticals. Known for her relentless energy and unyielding passion, Cassie offers invaluable insights into pursuing a thriving career in the equine industry. In this…
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What Brands Need to Know About Influencer Marketing with Megan Sullivan
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36:49
Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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BTM177 - Jenn Kerfoot - Access to Healthcare for Veterans
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33:22
Show Summary On today’s episode, we feature a conversation with Navy Veteran Jenn Kerfoot, Chief Strategy & Growth Officer at DUOS. We talk about accessing healthcare for veterans and a partnership with Humana and a collaborative program to enhance the healthcare experience and improve health outcomes for Louisiana Veteran members of Humana with ch…
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63 | How to Outshine Your Competition in the Equine Industry with Krissie
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40:41
In this engaging episode of "The Thriving Equine Professional," host Jodi Lynch Findley interviews Krissie d'Aries - a multi-faceted equine nutrition sales specialist at Mars. This conversation delves into Krissie's unique career journey, from her start with horses in childhood to her current role in equine nutrition sales and beyond. Listeners wil…
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What Influencers Need to Know About Influencer Marketing with Megan Sullivan
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54:02
If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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BTM176 - John Pray - Operation Homefront
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28:32
Show Summary On today’s episode, we feature a conversation with John Pray, Brig. Gen., USAF (Ret), CEO of Operation Homefront. Operation Homefront provides relief and recurring family support programs and services throughout the year to help military families overcome short-term difficulties so they don’t become long-term hardships About Today’s Gu…
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62 | How an Internship at Disney Changed the Career Path for Equine Professional, Ariel Trinder
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41:25
Make sure to catch the "uncut" version of this episode on my YouTube channel to get Ariel's advice on what to do to stand out when it comes to applying and getting chosen for internships and jobs in the equine industry. Connect with Ariel Trinder Below on LinkedIn https://www.linkedin.com/in/ariel-trinder-893a057a/ Ready to transform the energy on …
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61 | 3 Critical Skills You’re Not Learning in College
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21:05
Welcome back to another episode of "The Thriving Equine Professional" podcast! In this solo episode, Jodi dives deep into the critical examination of higher education and its shortcomings, particularly regarding the development of soft skills essential for young professionals. She draws from her recent experience teaching an ag sales class to empha…
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The Best Investment You Can Make In Your Horse Business
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27:28
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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BTM175 – Recap of Year One of the Behind the Mission Podcast
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28:41
Show Summary On today’s episode, we take a look at year one of the Behind the Mission Podcast, as well as provide listeners with an opportunity to provide feedback on the show Provide Feedback As a dedicated member of the audience, we would like to hear from you about the show. Please take a few minutes to share your thoughts about the show in this…
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Science4Parliament podcast – Episode 12 – Dr. Uzma Alam – The Science, Data and Politics Link
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24:16
Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
…
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