Cele mai bune Competitive Intelligence podcast-uri (2024)

April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.' We focused on how competitive intel and positioning intersect in business: - bashing "approaches," not competitors - the importance of positioning your competitors - when to mention com…

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Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack) 24:23

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1y ago24:23

24:23

Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: …

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Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce) 29:44

1y ago29:44

29:44

Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into: her favorite PMM workflows that incorporate AI her favorite AI tool among the many that she's tested mistakes she made during her AI research that you can avoid A…

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Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky 55:21

1y ago55:21

55:21

In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be…

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Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content) 17:39

1+ y ago17:39

17:39

Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers. Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's wha…

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Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence) 31:01

1+ y ago31:01

31:01

Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes. I’ve been a fan of UserEvidence for a while, so it was great to sit down with Evan and hear about their growth and how they’re standing out in a sea of GTM to…

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Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei 39:53

1+ y ago39:53

39:53

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And in this live session, we chatted about what folks can do to find their dream jobs. A few topics we discusse…

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How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot) 40:37

1+ y ago40:37

40:37

This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you! Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together. how they got buy-in from their leadershi…

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Part 1: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance) 45:38

1+ y ago45:38

45:38

Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered:…

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Part 2: What Product Marketers Can Learn From Rockstars w/ Harvey Lee (VP of PMM at the Product Marketing Alliance) 1:06:54

1+ y ago1:06:54

1:06:54

Harvey Lee is the VP of Product Marketing at the Product Marketing Alliance. He's also a musician and spent lots of time in the music industry. I'm a musician too, so we geeked out about all things rock n' roll—history, specific bands, moments in time—and tweezed out what we felt PMMs could learn from them. Here are some specific topics we covered:…

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Behind the Scenes of a Viral Guerrilla Marketing Campaign w/ Eldad Postan-Koren (Co-Founder & CEO of WINN.AI) 26:05

1+ y ago26:05

26:05

Eldad is the Co-Founder & CEO of WINN.AI, a real-time AI assistant that helps sales teams save time on busywork and win more deals. I learned about WINN.AI through a viral guerilla marketing campaign—they coordinated with 100+ sales influencers to record and post videos smashing their keyboards. It completely took over my LinkedIn feed, and I had t…

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Building a GTM Operating System w/ Derek Osgood (Founder & CEO of Ignition) 32:01

1+ y ago32:01

32:01

Derek Osgood is the Founder & CEO of Ignition, a collaborative hub to plan, execute, and measure go-to-market launches. He worked as a Product Marketer across multiple industries, such as gaming, banking, and SaaS, and now he's building the platform he wished he always had. In this interview, we talked about: what it was like being a PMM for Playst…

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Competitive Intel lessons from Oracle, AWS, and Databricks w/ Mayur Palta 28:07

1+ y ago28:07

28:07

Mayur Palta has led Competitive Intel at some of the world's most valuable companies. And he just published a book with the lessons he learned along the way. In this episode we dive into: what CEOs don't understand about Competitive Intel memorable competitive campaigns between Oracle, AWS, and Salesforce how to build your "compete" muscle with the…

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The Burnout Episode w/ Ranee Soundara 39:49

1+ y ago39:49

39:49

Ranee is a Product Marketing leader with 17+ years experience developing marketing and product strategy for global brands and VC-backed tech startups. In this episode, we discuss burnout. Specifically: why it plagues Product Marketers how to detect if you're burnt out (vs. just having a bad day / week) what to do when you feel it creeping into your…

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Becoming a PMM Creator w/ Tamara Grominsky (VP Product Marketing at Kajabi) 40:57

1+ y ago40:57

40:57

Tamara is the VP Product Marketing at Kajabi, an all-in-one platform that helps creators and entrepreneurs package their knowledge into profitable online courses, coaching programs, membership sites, and more. Tamara is also a creator herself, writing a newsletter and moderating a community both called PMM Office Hours. Here's what we chatted about…

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Pivoting From Government to Corporate Competitive Intel w/ Sam Rinaldo (CI at Lucid) & Tracy Berry (CI at Freshworks) 38:16

1+ y ago38:16

38:16

This episode was recorded live in the Healthy Competition community with Sam Rinaldo, Competitive Intel at Lucid, and Tracy Berry, Competitive Intel at Freshworks. Both Sam and Tracy spent a portion of their careers in the government intel space before pivoting to the corporate side. After listening through, you'll learn: how their backgrounds gave…

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Anand Sanwal: What Software Buyers REALLY Think About Their Vendors 36:00

1+ y ago36:00

36:00

Anand Sanwal is the Co-Founder & CEO of CB Insights, a tech marketplace platform that enables organizations to make buying decisions quickly and with confidence. We covered lots of ground in this episode—there should be something in here for just about anyone: lessons from growing the CB Insights newsletter to nearly a million subscribers "human-in…

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Bobby Pinero: Building a Business Alternative to Excel 29:54

1+ y ago29:54

29:54

Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview: identifyi…

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Anthony Kennada: Owned Audience as a Competitive Moat 25:40

1+ y ago25:40

25:40

Anthony Kennada is the Co-Founder & CEO at AudiencePlus, the first owned media software for marketers, enabling companies to build, engage, and monetize an owned audience. In this episode, you'll learn how some of the most successful companies today own their audiences vs. rent them on social media platforms or paid ads. As well as: the community-t…

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The Win-Loss Episode with Ryan Sorley 43:52

1+ y ago43:52

43:52

Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on: behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying s…

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Product Marketing President's Club w/ Mayur Palta from Databricks & Tirrah Switzer from Community Brands 35:56

1+ y ago35:56

35:56

President's Club isn't just for Sales anymore! In this live session from the Healthy Competition community, I spoke with Mayur Palta, Competitive Intel Lead from Databricks, and Tirrah Switzer, Sr. Director of PMM at Community Brands—both recently made President's Club at their companies. We discussed their company's requirements for making Preside…

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The Secrets to Succeeding With 3rd-Party Analyst Firms w/ Jarod Greene 42:14

1+ y ago42:14

42:14

Jarod Greene is the VP of Product & Customer Marketing at Highspot. Prior to becoming a PMM, he worked as a Research Director at Gartner. Analyst Relations has always been a big question mark for me (and a lot of PMMs that I know), so we made sure to cover how to build a successful AR program and what to do if you aren't ranked highly on a grid or …

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Juan Mendoza: Building A Newsletter-Based Media Company 43:32

1+ y ago43:32

43:32

Juan Mendoza is the CEO & Editor of The Martech Weekly, a curated newsletter of everything that happens in marketing and technology. In this episode, he shared his backstory of starting a weekly newsletter, the power of social media, what he thinks about imposter syndrome, and why he's glad he didn't start a Substack. Follow Juan: LinkedIn Subscrib…

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PLG Product Marketing Masterclass w/ Madison Leonard & Anthony Pierri 41:40

1+ y ago41:40

41:40

This is "the PLG episode" and I was joined by two powerhouse PMMs to guide me through it. Madison Leonard is a PLG Product Marketer & advisor to early & late-stage startups and Anthony Pierri is a Co-Founder at Fletch PMM, a Product Marketing advisory for early stage B2B SaaS startups. We talked through common PLG misconceptions, how to structure a…

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May Habib: How To Win In the Generative AI Space 26:42

1+ y ago26:42

26:42

May Habib is the Co-Founder and CEO of Writer, a generative AI platform that keeps content consistent and on-brand. We dove into May's background in natural language processing, spotting the opportunity for an application like Writer, navigating the AI hype cycle, what they're doing to stand out, and why doubling down on marketing teams helps them …

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Running a Competitive Intelligence Program Without a Competitive Intelligence Platform 33:33

1+ y ago33:33

33:33

I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelli…

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Devon O'Rourke: Building a Product Marketing Consultancy 36:17

1+ y ago36:17

36:17

Devon is the Founder & Managing Partner at Fluvio, a consultancy that helps software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact marketing campaigns. He shared how he transitioned from a full-time Product Marketing career to building his business, how he got his first clients (and ho…

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Christopher Lochhead: the Godfather of Category Design 49:20

2y ago49:20

49:20

Christopher Lochhead is the co-author of a number of what I would consider some of the best business books out there, most notably Play Bigger, Niche Down, and my personal favorites the Category Design Toolkit and a Marketer’s Guide to Category Design. He’s one third of the Category Pirates, a writing band that share category creation and category …

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Camille Trent: Tracking the Latest Tech Trends 32:36

2y ago32:36

32:36

Camille Trent is the Director of Content & Community at PeerSignal, a free resource that aggregates data, examples, and research. Unlike the sea of opinion-based GTM advice flooding your feed, PeerSignal delivers data-backed research and carefully curated SaaS market data. In our chat, Camille shared how she's scaling PeerSignal, how she structures…

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Howard Lerman: Designing a Sub-Category To Take On Zoom & Slack 29:26

2y ago29:26

29:26

Howard Lerman was the Co-Founder and CEO of Yext for 16 years. Now he's building Roam, an All-In-One Cloud HQ for distributed companies. We dug into lessons he learned at Yext, all-in-one vs. specialty products, his strategy for winning with Roam, TikTok's value for B2B companies, and a lot more. Follow Howard: LinkedIn, Twitter Check out Roam: Web…

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Category Creation & How To Be a Productive Product Marketer w/ Jason Oakley (Klue) 44:40

2y ago44:40

44:40

Jason is the Sr. Director of Product Marketing at Klue, an AI-powered Competitive Enablement platform that helps product marketers collect, curate, and deliver competitor insights to revenue teams. This conversation was recorded live in the Healthy Competition community, and we discussed how Klue is building the Competitive Enablement category, Pro…

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Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors 33:14

2y ago33:14

33:14

Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guesse…

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Raechel Lambert: How To Make 6-Figures as a Freelancing Product Marketer 46:00

2y ago46:00

46:00

The economy's in the toilet. Layoffs are happening left and right. It's probably a smart idea for Product Marketers to diversify their income. So in this episode, Raechel Lambert joined us to explore all things freelancing. After personally figuring out what works and what doesn't as a PMM freelancer, she built a business helping other folks explor…

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Dave Gerhardt: Drift, Privy, Exit Five, and Beyond 47:08

2y ago47:08

47:08

Really stoked to get this interview out. If you listen to this podcast, you probably already know who Dave is. But just in case, here's some background. Dave was the 8th employee at Drift, eventually became their VP of Marketing, helped them create the Conversational Marketing category, left to join Privy as the CMO, helped them get acquired by Att…

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How Salesforce Approaches Competitive Intel w/ Dan Hamilton (Salesforce) 42:39

2y ago42:39

42:39

Dan Hamilton, VP of Competitive Intelligence at Salesforce, joined a live Q&A with the Healthy Competition community. He's spent 8 years at Salesforce working on CI, and he filled us in on how to progress in your career, the qualities of a good Competitive Intel practitioner, tactical plays he's working on to make his program more efficient, and mo…

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The SEO Episode: Ranking Competitive Content On Google 40:21

2y ago40:21

40:21

In this live session, I was joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel. We dove into the different types of competitive content that Google ranks, the strategies you should consider, how JJ attributes the majority of his side hustle busines…

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Patrick Campbell: Taking Competitive Intel to the Next Level 44:43

2y ago44:43

44:43

Patrick Campbell is the Founder & CEO of ProfitWell (recently acquired for $200M by Paddle), a software that improves your retention and monetization automatically through subscription intelligence. In our conversation, Patrick touches on his background in the NSA and how it inspired him to build profiles on competitors, what his profiles consist o…

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Will Aitken: How to Build a Media Company For Your SaaS Business 38:04

2y ago38:04

38:04

Will Aitken is the Head of Sales Content at Sales Feed, the media company arm within Vidyard. I'm in love with Sales Feed's videos, and Will is a hilarious and thoughtful guy. It's clear that his videos are resonating too—Sales Feed has 80k followers on TikTok, significantly more than traditional B2B SaaS companies. He explains how the team got sta…

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Partnering With Sales to Win More Competitive Deals w/ Leaders From Slack, Imperva, Klue, and Grafana Labs 43:39

2y ago43:39

43:39

If you want to make an impact on your org, you need to get as close to revenue as possible. With that in mind, we're diving deep into how Competitive Intel and Product Marketers can partner with sales to win more competitive deals with: Clara Smyth: Senior Product Marketing Manager at Slack Pat Wall: Head of Competitive Intelligence at Imperva Bran…

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Emma Stratton: Winning With Positioning and Messaging 27:38

2y ago27:38

27:38

Emma Stratton is the founder of Punchy, a consulting and training firm that helps B2B tech companies tell stories that stick, stand out in the crowd, and sell more. In our conversation, we talked about how she got her consulting business started, her favorite messaging frameworks, and how she evaluates competitive landscapes to help her clients dif…

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Damon Chen: Scaling to $1M ARR as a Solopreneur 24:08

2y ago24:08

24:08

Damon Chen is a solopreneur and indie hacker currently building Testimonial.to, the easiest way for businesses and solopreneurs to collect and display testimonials. In our conversation, we talked about how and why Damen ditched his cushy 9-5 job for the startup founder life, how he started gaining traction, and what he'll need to do to go from $300…

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Max Altschuler: Investing in Companies That Can Grow 10x 43:01

2y ago43:01

43:01

Max Altschuler founded Sales Hacker which was acquired by Outreach in 2018. Now, Max is going all in on GTMfund which is an early-stage fund focused on B2B SaaS startups with product-market fit that are ready for hyper-growth. In our conversation, we talk about the similarities and differences between Sales Hacker and GTMfund, how investors should …

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Chris Orlob: How to Win More Competitive Deals 26:45

2y ago26:45

26:45

Chris Orlob helped scale Gong from $200k to $200M+. Now, he's creating online courses that help SaaS sellers and leaders. One of those courses is called Rig the Game—it gives sellers advanced strategies to win an unfair share of competitive deals. He gives us a sneak peek of a couple of tactics from the course, why he transitioned from Sales to Pro…

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Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6sense 51:41

2y ago51:41

51:41

If you only listen to one podcast episode about Competitive Intelligence—make it this one. We dive deep into starting and scaling a Competitive Intel program with: Tracy Berry: Director of Competitive Intelligence & Communication at Freshworks Mitesh Shah: Sr. Director of Competitive & Technical Marketing at Zscaler Paul Osmond: Sr. Director of Mar…

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Competitive Intel specialist → Co-Founder w/ Ben Wunderman from Lyft, Postmates, and Packsmith 49:04

2+ y ago49:04

49:04

Ben Wunderman is the CEO and Co-Founder of Packsmith, a company that's building the future of distributed, decarbonized fulfillment and delivery for a $7.2T global e-commerce market. In this episode, we chat about Ben's experience building and leading Competitive Intel programs for early-Lyft and Postmates, the difference between B2B and B2C Compet…

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Brendan Hufford: How to Position and Differentiate Your Agency 29:12

2+ y ago29:12

29:12

Brendan Hufford is the Founder of Growth Sprints, an SEO agency that helps SaaS companies increase revenue from Google through short, focused marketing sprints. In this episode, we chat about Brendan's journey from school teacher, to agency employee, to in-house marketer, to agency owner, and how he's positioned his agency to stand out amongst a se…

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Joel Primack: Why Community-Led Growth is the Future 38:08

2+ y ago38:08

38:08

Joel Primack is a Social & Community Specialist at Lattice, a people success platform that empowers leaders to build engaged, high-performing teams & winning cultures. He's also the host of the Community Led Growth Show—a podcast that features community builders, marketers, and growth leaders who create and scale successful communities. In this epi…

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Adrienne Barnes: Discovering Your Business's Best Personas 24:58

2+ y ago24:58

24:58

Adrienne is the Founder and Principal Researcher of Best Buyer Persona, an organization that helps companies discover who their best customers are, how they behave, and why they behave that way. In this episode, we chat about everything that's wrong with the makeup of traditional buyer personas, how she approaches building them with clients, and wh…

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Kishore Kothandaraman: Building the Future of Event Marketing 14:26

2+ y ago14:26

14:26

Kishore is the Co-Founder at Goldcast, a platform that helps B2B marketers run webinars, virtual, and hybrid events that drive revenue. In this episode, we chat about Kishore's journey dropping out of school to start Goldcast, how they approach differentiation in a mature category, and his advice to those thinking about starting their own company. …

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