Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab Notes: Facebook’s New Friends Tab: Focuses on friend-only content (posts, stories, Reels). Includes birthday reminders, friend requests, and online status. Aims to shift focus from AI-recommended content back to personal connections. Meta’s Goal: Bring back Facebook’s original purpose…

On this episode, I talk about not segregating out organic and paid social, and really having a more holistic approach to your social media strategy. NOTe: The social media landscape has evolved significantly, and platform algorithms no longer distribute organic content the way they once did. Organic reach continues to decline across platforms as al…

On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New Platforms First step: Download the app, create an account, and explore its functionality. Understanding a platform is different from committing to creating and maintaining content. Two Approaches to Adopting a Channel [1] Reactive Me…

On this episode, I implore people to start dabbling more in AI and understand how these tools can help them in their day to day work. Here is a thought leader worth following to help feed your brain.

On this episode, I am encouraging brands to get back to basics with educational and "why them" messaging in their content. Graphic design, carousels, and/or UGC style informational and usage case type content goes a long way. Dont ignore these types of building block assets!

On this episode, I recommend paying attention to recent Instagram updates and/or announcements of whats to come: A Vertical Grid - LINK (and our Sircle document here) - ALREADY LIVE ON IG Posts on your grid are now vertical instead of square, and Instagram’s added an editing tool so people can adjust their thumbnails to the new grid size 2025 Algor…

On this episode, I update you on TikTok's big weekend and just a POV on how to think about this platform and others moving forward.

On this episode, I talk about how the potential TikTok ban is just another shift in social network usage and we have seen tons of them before and will see more in the future. These things tend to ebb and flow and if it does get banned and go away, attention will move elsewhere and you just need to be ok with that and prepared to pan for gold when i…

Instagram has rolled out Trial Reels and I think brands should experiment with them. It's a great opportunity for brands to test messaging ideas, learn more about how non-followers engage with their content, and provides a chance to appeal to new demographics or experiment with different tones and styles to see what resonates outside their current …

On this episode, I remind brands to get back to basics by creating content around who they are, why it matters, and where to buy them. K.I.S.S

Adam Mosseri shared some quick tips to help improve your IG content performance in his weekly Q and A session on IG Stories Reposting your Reels to Stories will expand your reach Collab Posts will see better performance when the account with a bigger following sends the collab request “In general, the ranking system for Collab posts biases more tow…

On this episode, I talk about how Instagram Updated its Metrics to Focus Creators on Views over follows, likes, and comments. I reference this post and more can be found in this article. Highlights: Instagram metrics are shifting focus from followers and likes to reach. Instagram Chief Adam Mosseri has been advocating for creators to prioritize rea…

On this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.

On this episode, I explain why I am bullish on Instagram. Adam Mosseri put out this post which is a nice insight into how to think about looking at "performance".

On this episode, I offer up a POV on The Future of Facebook. I reference this article.

On this episode, I talk about influencer pricing and the perspective around it. I highlight this post from my friend Sabina Gault, The Founder of Konnect.

Short and sweet one here, encouraging people to get involved with TikTok Ads. I reference this article.

On this episode, I once again encourage brands to not sleep on community management. I reference this LinkedIn Post.

On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference: Instagram Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests Essentially, trying out a more integrated way to facilitate Reels shari…

On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.

On this episode, I am once again advocating for YouTube Shorts.

On this episode, I talk a little about the current influencer market and how to approach negotiations.

On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.

On this episode, I talk about a potential TikTok Ban. I reference this article.

On this episode, I give my 2 cents on gauging content performance without paid support and just thinking more holistically about the content you put out in general.

On this episode, I am using and talking about Riverside (a podcasting platform) and just talk about always experimenting with new content platforms in general.

On this episode, I am advocating for more utility based content

On this episode, I talk about three different levels of UGC and how to think about them.

On this episode, I talk about the importance of Retailer journey content

On this episode, I explain why I am bullish on YouTube Shorts!

On this episode I break down why I am a fan of give aways and brand collabs. I reference: Gift card-based brand collabs (like this and this) continue to perform well and are a good way to “sweeten the pot” outside of just giving away products + they serve as retail support content and hopefully drive people in-store. Out-of-the-box sweepstakes can …

On this episode, I talk about how social content creation is unique, and you should deploy a different creation process.

On this episode, I am advocating a Podcast Strategy

On this episode, I provide a POV on getting involved with LinkedIn in 2024

On this episode, I talk about the importance of strategic reactive and proactive community management in January.

On this episode, I talk about: Essential Dos and Don’ts for Social Media Marketing in 2024 and I reference this article.

On this episode, I provide an update on Instagram Live (and POV on Live in general). I reference this post.

On this episode, I talk about why I am bullish on YouTube as we go into 2024.

On this episode, I go on a rant about wrong KPIs

On this episode, I recommend some tactics to drive sales before EOY

On this episode, I explain that social media KPIs, should not be focused solely on web traffic. Many people will never transact and perhaps not even want to visit your traditional website. Some will see impressions, remember at Retail, and then try your product. Remember, awareness, consideration, and trial are the name of the game and that is most…

On this episode, I provide my POV which is to PASS on X!

On this episode, once again I am advocating for brands to not be so binary with their content.

On this episode, I provide an updated POV on Threads Nov. 2023)

On this episode, I encourage brands to not overdue it with their Retailer support content. They definitely should be supporting Retail, but they should try and strike a smart balance.

On this episode, I provide an updated POV on X, as we roll into 2024.

On this episode, I encourage brands to not bee afraid to repurpose content.

On this episode I remind listeners of our updated POV on TikTok Strategy

On this episode, I am advoacting for a focus on email.

On this episode, I offer my POV on Twitter/X Strategy in 2024