Cele mai bune Marketing Experts podcast-uri (2025)

1
Lights, Camera, Sell: Finding Success with Video Prospecting in 2025 (Plus Tips From Improv Comedy) -- with Chris Bogue 18:33

6h ago18:33

18:33

Still waving a whiteboard in desperation on your sales videos? Or kicking off with a screen share in your intro? Let’s leave those habits in 2024. Chris Bogue, sales coach and author of The Complete Guide to Selling on Video, believes video is a goldmine for storytelling and connection—if done right. In this episode of Closing Time, Chris shares ac…

1
Retention, Personalization, and the Power of Emotions - a conversation with Tom Burrell 50:25

6d ago50:25

50:25

In this episode of The Hello $Firstname Personalization Podcast, Rasmus Houlind sits down with Tom Burrell, founder of Retention Coach, to explore how businesses can turn retention strategies into a powerful growth engine. Drawing on a career spanning roles at Manchester United, DAZN, and TalkTalk, Tom shares actionable insights into why retention …

1
A Shopify Podcast To Grow Revenue And Loyalty 24:44

17d ago24:44

24:44

Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration…

1
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing 19:04

26d ago19:04

19:04

Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower…

1
How to Get SaaS Pricing Right (and What Most Companies Get Wrong) -- with Bill Wilson 20:34

7d ago20:34

20:34

Pricing a SaaS offering is probably the hardest issue most leadership teams will tackle. In this episode of Closing Time, we sit down with Bill Wilson, founder and CEO of Pace Pricing, a B2B SaaS pricing consultancy. Bill brings his expertise to unpack the complexities of SaaS pricing, from determining who within an organization should own pricing …

1
Unboxing Success: How Custom Packaging Drives Customer Loyalty 27:17

24d ago27:17

27:17

Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge war…

1
From Content Crisis to Customer Relevance - scaling Personalization with efficient Content Management 1:04:40

27d ago1:04:40

1:04:40

In this latest episode of Hello $Firstname Season 2, I sat down with Nicole France, Chief Evangelist at Contentful, to dig into how brands can truly make personalization work at scale—and the challenges they face in making it happen. Personalization sounds like a simple concept, right? After all, we all know the importance of getting data sorted an…

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Don’t Just Start Another B2B Podcast—Turn It Into a Media Brand for Real ROI -- with MarTech's Ben Shapiro 18:26

28d ago18:26

18:26

No matter your industry, media isn’t optional—it’s essential to your go-to-market strategy. Think launching a B2B podcast is enough to check the media box? Think again. In this episode of Closing Time, Ben Shapiro, founder of I Hear Everything, explains why businesses need to think bigger. Discover how to use media as a strategic channel—just like …

1
Simplifying Multi-Channel Commerce: How Pipe17 is Revolutionizing Order Operations 46:17

1M ago46:17

46:17

Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17. In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel …

1
AI-Powered SMS Marketing: How Postscript Is Revolutionizing Customer Engagement 45:14

1M ago45:14

45:14

Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript. In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts …

1
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling 26:41

1M ago26:41

26:41

Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story a…

1
Your CRM Buying Guide: Avoiding Pitfalls, Planning for Growth, and Driving Adoption -- with CRM consultant Jason Kramer 16:38

1M ago16:38

16:38

Few decisions shape your business quite like choosing a CRM. That’s why you need a solid CRM buying guide to steer you clear of the pitfalls. Meet Jason Kramer, Founder and CEO of Cultivize, a CRM consultancy. In this episode of Closing Time, Jason shares the must-ask questions to ensure your CRM fits your needs today—and scales with you tomorrow. …

1
Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's 29:26

1M ago29:26

29:26

Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing 1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting …

1
Personalizing Content to make Pandora sparkle - The Hello $Firstname Podcast - S02E02 47:43

1M ago47:43

47:43

A Conversation with Julie Marie Hermann: Personalization at Pandora In this episode of Hello $Firstname Season 2, I had the pleasure of sitting down with Julie Marie Hermann, Personalization and CX Manager at Pandora, the world’s largest jewelry brand by volume. With over 33,000 employees and a presence in more than 100 countries, Pandora is leadin…

1
Why Fractional Sales Leadership Could Be Your Next Big Career Move -- with Louie Bernstein 14:31

1M ago14:31

14:31

Is fractional sales leadership right for you? In this episode of Closing Time, LinkedIn Top Voice and fractional sales leader Louie Bernstein shares what it takes to succeed in this unique role. Louie covers the essentials, from finding clients to setting contract terms and pricing engagements. Plus, he dives into the highs and challenges of the jo…

1
E-commerce Innovation: How Sticker Mule Disrupted Custom Printing 31:39

2M ago31:39

31:39

Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule. In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging tech…

1
Scaling, Selling, And Supporting Other Founders: How Two DTC Entrepreneurs Are Reshaping Entrepreneurial Networks 37:27

2M ago37:27

37:27

Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet. In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Ch…

1
Simplifying Complex Sales: How Big Sur AI's Sales Agent Makes Product Discovery Effortless 46:04

2M ago46:04

46:04

Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of th…

1
Pendo VP Product Marketing, Jackie Palmer on Product Launches 35:07

2M ago35:07

35:07

Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is…

1
Season 2 Premiere - Discussing the Content Crisis and the Content Layer with Frans Riemersma 54:01

2M ago54:01

54:01

The Content Crisis in Personalization and the Content Layer In the season premiere of Hello $Firstname Season 2, I had the privilege of sitting down with my co-author, Frans Riemersma, founder of MartechTribe and a global thought leader in marketing technology. Frans is working closely together with Scott Brinker on the MartechMap.com that most mar…

1
Revolutionizing Social Commerce: How LoudCrowd Is Transforming Influencer Partnerships 39:17

2M ago39:17

39:17

Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…

1
Making Sales Frameworks Work For You (Not the Other Way Around) -- Part 2 with Jeff Bajorek 17:26

2M ago17:26

17:26

With so many sales frameworks to choose from, it’s easy to get lost in the rules and lose sight of what makes each approach effective. We met Sales Coach Jeff Bajorek in a recent episode of Closing Time, where he walked us through the highs and lows of various sales methodologies like the MEDDICC sales methodology, Miller-Heiman strategic selling, …

1
Beyond The Platform: Dylan Lam’s Strategies For Leveraging External Momentum On Amazon 38:49

2M ago38:49

38:49

Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall…

1
Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning 32:35

2M ago32:35

32:35

Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and u…

1
Safeguarding Your Brand: Strategies To Combat Online Counterfeiting 50:13

2M ago50:13

50:13

Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media…

1
4 Top Sales Methodologies: Which Fits Your Organization Best? -- with Jeff Bajorek 15:19

2M ago15:19

15:19

Challenger vs. Sandler vs. Miller-Heiman vs. MEDDICC. How do you choose a sales methodology? In this episode of Closing Time, we welcome Sales Coach Jeff Bajorek as he walks us through the what, why, and when of the top sales methodologies on the market. Whether you are a new sales leader searching for the right program or a salesperson wanting to …

1
Navigating The Future Of UGC And Influencer Marketing 57:33

2M ago57:33

57:33

Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…

1
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy 23:12

2M ago23:12

23:12

Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you think about executing the go-to-market strategy? 11:45 How …

1
Authentic Connections: How Nift Is Changing The DTC Landscape 29:56

2M ago29:56

29:56

Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…

1
Redefining Marketing: Customer-Centric Strategies for Agency Growth in 2025 -- with Marketbridge's Tony Mohr 24:46

2M ago24:46

24:46

Today’s most successful agencies know that real growth comes from putting the customer at the center of every strategy. But shifting to a truly customer-centric approach means rethinking traditional marketing tactics and rallying entire teams around a shared vision. In this episode of Closing Time, Tony Mohr, former CEO of strategic marketing agenc…

1
From Concept To Customer: Printful's Blueprint For POD Excellence 51:35

2M ago51:35

51:35

Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…

1
Mastering Global Address Verification: Loqate's AI Technology Is Transforming eCommerce Delivery 43:23

3M ago43:23

43:23

Welcome to eCommerce Fastlane. Today, my guest is Alex Bryan, the Customer Success Manager at Loqate. In this episode, Alex shares his expertise on tackling three critical challenges in ecommerce: Accurate Address Verification International Market Expansion Customer Experience Enhancement Alex reveals strategies for improving delivery accuracy, red…

1
Shopify Finance Unveiled: Transforming Money Management For Online Merchants 39:20

3M ago39:20

39:20

Welcome to eCommerce Fastlane. Today, our guest is Vikram Anreddy serves as the Head of Product for Financial Services at Shopify. In this episode, Vikram shares insights on how Shopify is transforming ecommerce financial management through its comprehensive suite of tools including Shopify Balance, Shopify Capital, Shopify Credit, Shopify Bill Pay…

1
What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman 19:58

3M ago19:58

19:58

The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-market program. Join Danny Wasserman of Databricks in this episode of Closing Time as he talks about all things enablement - from answering the question ‘What is sales enablement’ to the tech stack, p…

1
The Future Of Ecommerce Is Video: How Vimmi Is Transforming Shopify Stores 46:37

3M ago46:37

46:37

Welcome to eCommerce Fastlane. Today, our guest is Eitan Koter, is the Co-founder and Co-CEO of Vimmi. In this episode, Eitan shares his expertise on leveraging video commerce to drive sales and enhance customer engagement, addressing key challenges in modern ecommerce: Video Commerce Evolution Live Shopping Innovation Multi-Channel Integration Thr…

1
Scaling Smarter: The Hire Odesa Approach To Building Elite Remote Tech Teams 31:27

3M ago31:27

31:27

Welcome to eCommerce Fastlane. Today, our guest is Val Narodetsky, the founder and CEO of Hire Odessa. In this episode, Val reveals how Shopify brands can access elite Ukrainian tech talent while achieving significant cost savings: Up to 70% lower costs 14-day placement time Top 1% of tech talent Val shares strategies for connecting US and Canadian…

1
How to Lead Your Sales Team Through the Chaos of Mergers and Acquisitions -- with Epassi's Pete Briggs 16:36

3M ago16:36

16:36

Mergers and acquisitions are seemingly everywhere. The latest Deal Barometer forecasts that the 2024 US corporate M&A deal volume will increase by 20%, and US private equity M&A deal volume will be up by 16%. What does that mean for sales leaders managing teams through the process? How do you keep selling business as usual when there’s nothing usua…

1
Expert Tips For Ecommerce Excellence: A Deep Dive With AbsoluteWeb 1:07:07

3M ago1:07:07

1:07:07

Welcome to eCommerce Fastlane. Today, our guest is Georgiy Slobodenyuk, the Director of Technology of AbsoluteWeb. In this episode, we chat about the world of Shopify customization and platform migrations. Georgiy, with over a decade of experience in ecommerce development and design, shares his expertise on how AbsoluteWeb helps mid-market and ente…

1
Buffalo Computer Graphics’ Journey to Successful CRM Adoption and Customization | Customer Spotlight 15:03

3M ago15:03

15:03

Successful CRM adoption can make or break a company’s ability to streamline processes and improve team efficiency, but it doesn’t stop there—customizability is key to making it truly work for your unique business needs. In this special Customer Spotlight edition of Closing Time, Anastasia Dorsheimer of Buffalo Computer Graphics shares how her team …

1
How to Get Marketing Attribution Right in 2025 -- with LeadsRx's Larry Todd 13:21

3M ago13:21

13:21

When marketers get marketing attribution right, it opens up a whole new world to them in terms of finding efficiency with spending. However, the complexities of a multi-channel marketing team often lead to marketing attribution only showing a small piece of the puzzle. In this episode of Closing Time, meet Larry Todd of LeadsRx, a marketing attribu…

1
Leveling The Playing Field: AI Solutions For Shopify Ecommerce Growth And Efficiency 30:00

3M ago30:00

30:00

Welcome to another episode of eCommerce Fastlane. Today, our guest is Parag Mamnani, Founder and CEO of Webgility. In this exciting episode, we’re diving deep into the world of AI and its transformative impact on eCommerce. Parag, with his two decades of industry experience, shares invaluable insights on how AI is reshaping the landscape for D2C br…

1
Unlock Explosive E-commerce Growth With Rapid 2X 1:15:13

3M ago1:15:13

1:15:13

Welcome to another episode of eCommerce Fastlane. Today, our guest is Sabir Semerkant, founder of Growth by Sabir. In this exciting episode, we’re diving deep into powerful strategies to supercharge your online store, just in time for the incredibly important Q4 holiday season. Sabir, a seasoned expert in eCommerce growth, shares his invaluable ins…

1
How to Climb the Sales Career Ladder - Enterprise Edition -- with Craig Surgey 15:07

4M ago15:07

15:07

You know you’ve arrived as a sales professional when you have repeatable business as an enterprise seller. Large deal sizes and a 7-figure W2…you’ve arrived. How can you start your career off on the right foot to end up a successful enterprise seller? Is sales leadership your end goal? In this episode of Closing Time, meet Craig Surgey, head of sal…

1
Aligning People, Processes, And Systems: Ecommerce Scaling Strategies With Melissa Coventry 42:02

4M ago42:02

42:02

Welcome to another episode of eCommerce Fastlane. Today, our guest is Melissa Coventry the VP of Operations RoseSkinCo. In this episode, Melissa shares her know-how on tackling the big three challenges that new companies face… Not enough money Not enough people Not enough time Melissa shares the strategies for managing rapid growth, aligning people…

1
Sales, Comedy, and Coping: The Role of Humor in B2B Sales -- with Tom Boston 18:50

4M ago18:50

18:50

There’s nothing funny about sales…or is EVERYTHING funny about sales? That’s the question for this week’s Closing Time guest, Tom Boston. The daily trials and tribulations of the modern seller are happening in offices and homes across the world every day. As a former Brand Awareness leader for SalesLoft, Tom created a safe, fun place for salespeopl…

1
Streamlining Success: How Linnworks Is Revolutionizing Commerce Operations 23:49

4M ago23:49

23:49

Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter Van der Westhuizen, the Strategic Partnerships and Alliances Lead for North America at Linnworks. We’re thrilled to dive into the exciting world of multi-channel selling and explore how social media is revolutionizing online shopping. You’ll discover how Linnworks is empowe…

1
The Key to Creating Landing Pages That Convert? See Data From the 2024 Conversion Benchmark Report 11:41

4M ago11:41

11:41

Simple copy wins now more than ever. That’s what data from Unbounce, the global leader in landing page creation and optimization software, showed in the newly released 2024 Conversion Benchmark Report. Analyzing proprietary Unbounce data from over 57 million conversions across multiple industries, the report found a 2x conversion rate with simple c…

1
Shopper Approved: Unlocking The Secret To Higher Conversions With AI And Sentiment Analysis 53:42

4M ago53:42

53:42

Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings. We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our gue…

1
From Minimal Viable Product to Market Domination: The 6 Pillars of Growth for SaaS Startups -- with Stijn Hendrikse 17:30

4M ago17:30

17:30

Getting your startup from the minimum viable product (MVP) to unicorn status doesn’t happen by chance. In this episode of Closing Time, we meet Stijn Hendrikse, GTM sales coach and author of T2D3 - a handbook for early-stage SaaS leaders. T2D3 stands for tripling your annual revenue for two years in a row and then doubling it for three more years. …

1
Entering the Buyer-Led Growth Era (& How it Impacts Your Go-to-Market Motions) -- with Sean Piket 19:32

4M ago19:32

19:32

You’ve heard of the six go-to-market motions, but there's a new kid on the block...buyer-led growth. Meet Sean Piket, a fractional CRO and founder of RevXsell. Sean is passionate about buyer-first, customer-centric B2B selling, and he coined buyer-led growth to help sellers recognize the way today’s buyer wants to buy. This isn't a new motion but r…

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