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Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
Manage episode 456128365 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Questions covered in this episode:
00:21 Opening Question: Journey into and through product marketing
02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing?
04:29 How do you like to sort through some of the signals to find the right stories to tell to the market?
08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?
10:51 How do you collaborate effectively with the rest of the marketing and product teams?
14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth?
16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out?
Want more insights from Kelsey? Check out her Sharebird Profile.
Looking to connect? You can find Kelsey here on LinkedIn.
91 episoade
Distribuie
Manage episode 456128365 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Questions covered in this episode:
00:21 Opening Question: Journey into and through product marketing
02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing?
04:29 How do you like to sort through some of the signals to find the right stories to tell to the market?
08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?
10:51 How do you collaborate effectively with the rest of the marketing and product teams?
14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth?
16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out?
Want more insights from Kelsey? Check out her Sharebird Profile.
Looking to connect? You can find Kelsey here on LinkedIn.
91 episoade
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Similar cu The Product Marketing Experts
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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continue reading
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