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Harvard Study Finds Alibaba's Tmall Innovation Center a Model to Follow

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Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.

  continue reading

50 episoade

Artwork
iconDistribuie
 
Manage episode 268501835 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In our latest Alicast, Harvard Business School Executive-in-Residence Daniel O'Connor shares his thoughts – and results of a case study – about Alibaba's Tmall Innovation Center. The model of working closely with brands and using consumer analytics to help create new products that can be sped to market in China is revolutionary. It's also something big companies and brands in the West should consider to become more plugged-in and agile in meeting customer needs.

  continue reading

50 episoade

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