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How Covid Led Diane von Furstenberg to a Brand Reboot in China

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Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai Fashion Week.

  continue reading

50 episoade

Artwork
iconDistribuie
 
Manage episode 267275840 series 2286025
Content provided by alicast by Alibaba Group and Alicast by Alibaba Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alicast by Alibaba Group and Alicast by Alibaba Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Fashion designer Diane von Furstenberg talks about how Covid-19 has allowed her to reset and reevaluate her business, her outlook on the China market and the role of innovation that has been core to her vision since she pioneered the wrap dress nearly 50 years ago. Her brand's digital pivot has included deeper engagement with Chinese consumers and fundraising for pandemic relief via Alibaba's Taobao Live channel and becoming one of the first brands to move its runway show online for Shanghai Fashion Week.

  continue reading

50 episoade

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