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Building a Global Fitness Brand: How Jennifer Maanavi Built Physique 57
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On this episode Krissy Vann sits down with Jennifer Maanavi, the co-founder and CEO of Physique 57, a boutique fitness company that has grown from a single studio to an international fitness brand operating in four countries, with a digital presence reaching clients in over 120 countries.
Jennifer takes us through her inspiring entrepreneurial journey, sharing how she turned a passion for fitness into a global enterprise. With over 20 years of experience in health, wellness, and financial services, Jennifer has led Physique 57 to become a leader in the boutique fitness industry, all while adapting to the rapidly changing digital landscape.
We discuss her approach to strategic planning, business development, leadership, and how she built a strong corporate culture that fosters growth and innovation. Jennifer also shares her thoughts on the challenges and opportunities facing the fitness industry in 2024, the importance of digital transformation, and how Physique 57 has maintained its competitive edge through personalized experiences and cutting-edge fitness offerings.
Jennifer, a frequent speaker and lecturer at Columbia Business School, has been featured in leading media outlets like Yahoo Finance, Bloomberg TV, Fox Business, and The New York Times. She also provides advice for aspiring entrepreneurs on how to build a resilient and scalable business in today’s fast-evolving fitness industry.
Connect with Jennifer Maanavi:
https://www.linkedin.com/in/jennifervaughanmaanavi/
Connect with ATFW:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness/
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
#fitnessbusiness #fitnessindustry #boutiquefitness
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