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2025 Fitness Marketing Trends: MarketFit by ATFW | Presented by AmericanEagle.Com
Manage episode 451358134 series 3547846
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In this episode of MarketFit by ATFW, presented by AmericanEagle.Com, we dive into the top marketing trends shaping the fitness industry in 2025. Our panel of experts shares actionable insights for fitness executives on attracting new members, retaining loyal ones, and leveraging innovative strategies to stay competitive in a rapidly evolving market.
Featured Guests:
Tony Stehn – Vice President of Digital Marketing Sales at AmericanEagle.Com
Allison Rand – Vice President of Marketing at YouFit Gyms
Hannah Unger – Marketing Manager for Fitness World Canada
Topics Covered:
-How personalized marketing and automation tools are transforming member acquisition and engagement.
-The importance of community-building, loyalty programs, and hybrid models in member retention.
-Strategies for leveraging platforms like TikTok, Instagram, and emerging technologies to boost digital marketing efforts.
-The resurgence of traditional marketing tactics and their relevance in the fitness industry today.
Learn how fitness businesses can integrate these strategies to innovate, grow, and strengthen member relationships in 2025 and beyond.
Stay fit, stay informed, and keep your fitness business in shape with MarketFit by ATFW!
Connect with AmericanEagle.Com
Capitole
1. Intro (00:00:00)
2. Hyper personalization in Fitness Business Marketing (00:04:05)
3. Integrating technology for personalization (00:06:00)
4. Utilizing Artificial Intelligence for personalization (00:07:40)
5. How to work with smaller marketing budget vs larger marketing budget (00:09:13)
6. Hubspot, Active Campaign and ClassPass (00:11:38)
7. Email Communication with Members for Fitness Business (00:13:47)
8. Marketing Your Fitness Business as a Third Space (00:15:55)
9. Social Media for Fitness Business in 2025 (00:22:37)
10. Leveraging Social with Tik Tok, Snap Chat, and META (00:23:31)
11. Navigating Scroll Stop and Lack of Organic Reach (00:27:08)
12. Testing Social Media Content and Trends for 2025 for your Social Strategies (00:30:08)
13. How much video content should fitness businesses be creating (00:31:49)
14. How to utilize user generated content effectively (00:34:08)
15. Emerging Platforms in 2025 like SnapChat and Amazon for Marketing (00:36:08)
16. Targeting Potential Members on SnapChat (00:38:04)
17. Utilizing Amazon Programmatic Display Network (00:40:34)
18. Traditional Marketing and Its Place in 2025 Marketing Strategies (00:43:00)
19. Best Advice for Marketers in Fitness Business for 2025 (00:47:55)
132 episoade
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