#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

B2B Marketing with Dave Gerhardt

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

4M ago 51:40

MP3•Pagina episodului

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.In this episode, we cover

Why buyers are switching to a more "self-service" model of buying
How interactive demos stack up against traditional marketing education like videos or ads
Tips to create a product story with your interactive demo that gets you a 30% CTR
The most common questions marketers have about interactive demos

Timestamps

(00:00) - - Introduction
(11:17) - - Statistics on Product Demos
(15:20) - - Gating vs. not gating product demos
(17:39) - - Emails and personalized follow-ups post-demo
(18:35) - - Where to place the interactive demo on the website
(28:01) - - Interactive demos with complex products
(33:02) - - How to budget for interactive product demos
(35:54) - - Implementing interactive product demos in LinkedIn ads
(37:32) - - Platform recommendations for interactive product demos
(41:26) - - Use of interactive demos in the sales cycle
(43:02) - - Tracking activity and attribution in interactive demos
(44:41) - - Personalized demos for each prospect
(47:40) - - Post interactive demo conversion best practice
(52:22) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

224 episoade

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies