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Latino Purchasing Power: The $2.5 Trillion Opportunity for Brands with Jacqueline Hernández and Adriana Waterston [Ep.06]
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This week, Victoria Jenn welcomes powerhouse Latinas Jacqueline Hernández and Adrianna Waterston for a deep dive into the world of multicultural marketing, and why brands need to pay attention to Latino creatives, businesses, and our $2.5 trillion purchasing power.
This conversation is jam packed with data and a great listen for every brand/marketer trying to reach the Latino consumer. Creatives should also tap in to this episode for insights on how to build the business case for your idea and pitch to brands.
In this episode, Victoria Jenn, Jacqueline Hernández, and Adriana Waterston discuss:
- Key stats on the surging economic power of Latinos
- How brands can move past stereotypes and tap into shared human truths
- Why research is crucial for reaching diverse consumers in an authentic way
- How Latino creatives can pitch brands
- Difference between Hispanic, Latinx, Latine, Latino and the history of labels
Gain an insider view into the dos and don’ts of multicultural marketing straight from the experts driving change. Discover how to build cultural intelligence, ditch assumptions, and craft messaging that resonates across intersections.
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About Jacqueline Hernández:
Jacqueline Hernández is a renowned business leader and multicultural expert recognized by FORTUNE, The Hollywood Reporter, and Advertising Age. As the Founder and CEO of New Majority Ready LLC, she boasts an impressive track record, having previously helmed roles like COO of Telemundo and CMO of NBCUniversal Hispanic Enterprises.
Follow Jacqueline Hernández:
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About Adriana Waterston:
As Executive Vice President and Insights & Strategy Lead, Adriana oversees Horowitz Research's s multicultural research efforts.
Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve, and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids, and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development. A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine.
Follow Adriana Waterston:
Resources:
[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training
Work with Victoria Jenn - www.victoriajenn.com
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Download Transcripts - www.bankingonculturamedia.com
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