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Episode #4: Unsung Heroes with Micah Overton (Lilypad) | The Business of Beer

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Content provided by Craig Thorn and High Season Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Thorn and High Season Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
One of our most watched videos on YouTube is about the life of a craft beer sales rep, and strangely it's something we've never explored at length on the podcast before. Micah Overton of Lilypad, a "CRM crafted for beverage suppliers and distributors to stay organized and sell more liquid", joins Cee to talk about a day in the life of a beer sales rep, the difference between self-distributing and having distributor partners, how a sales rep decides where to go every day, how to approach current or potential clients, his experience with wholesalers, the pros and cons of the 3-tier system, some fun stories from his days as a sales rep, and why and how technology can help beer sales teams do their job. Micah provided some killer Florida brews for the session - BarrieHaus Beer Co. Bublina Czech-style Pilsner, Angry Chair Vodnik Czech-inspired Pilsner, Coppertail Hop Quest Cold IPA, and Hidden Springs Ale Works A Hot Dog Is Most Definitely A Sandwich. This was fascinating - cheers!

BAOS Podcast

Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads

  continue reading

390 episoade

Artwork
iconDistribuie
 
Manage episode 432950534 series 1536327
Content provided by Craig Thorn and High Season Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Craig Thorn and High Season Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
One of our most watched videos on YouTube is about the life of a craft beer sales rep, and strangely it's something we've never explored at length on the podcast before. Micah Overton of Lilypad, a "CRM crafted for beverage suppliers and distributors to stay organized and sell more liquid", joins Cee to talk about a day in the life of a beer sales rep, the difference between self-distributing and having distributor partners, how a sales rep decides where to go every day, how to approach current or potential clients, his experience with wholesalers, the pros and cons of the 3-tier system, some fun stories from his days as a sales rep, and why and how technology can help beer sales teams do their job. Micah provided some killer Florida brews for the session - BarrieHaus Beer Co. Bublina Czech-style Pilsner, Angry Chair Vodnik Czech-inspired Pilsner, Coppertail Hop Quest Cold IPA, and Hidden Springs Ale Works A Hot Dog Is Most Definitely A Sandwich. This was fascinating - cheers!

BAOS Podcast

Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads

  continue reading

390 episoade

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