How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Mind The Business: Small Business Success Stories
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1 The SB Starter Kit - Everything You Need or Need to Know to Get Your Business Off the Ground (Part 1) - Trademarks, Patents, LLCs and SCorps 35:28
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Step one for starting a small business is often coming up with an exciting idea. But what is step two? Step three? Steps four through launch and beyond? On our second episode, and first iteration of our Small Business Starter Kit Series, Austin and Jannese visit The Candle Pour to chat with founders Misty and Dennis Akers . They’ll tell our hosts about how they got their business off the ground and about all the things that go with it: from incorporation to trademarks. Join us as they detail how they went from Grand Idea to Grand Opening. Learn more about how QuickBooks can help you grow your business: Quickbooks.com See omnystudio.com/listener for privacy information.…
Business of Aesthetics Podcast Show
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Content provided by Business of Aesthetics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Aesthetics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
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227 episoade
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Manage series 3005277
Content provided by Business of Aesthetics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Aesthetics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
…
continue reading
227 episoade
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1 The Intersection of Wellness and Leadership 50:53
50:53
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In this episode of Business of Aesthetics, host Michael Walker sits down with Dana Zeitler, the founder and CEO of Deluxe Med Spa in Naples, Florida. Dana has over 30 years of experience as a physician assistant and has been a leader in the aesthetics industry for 14 years. Her expertise extends beyond patient care—she is a mentor, educator, and a strong advocate for building confidence through aesthetic medicine. This episode explores the powerful connection between wellness, leadership, and patient care. Dana shares her philosophy on building a strong practice, fostering a thriving team culture, and helping patients feel their absolute best. If you are an aesthetic professional looking to refine your leadership skills, strengthen patient relationships, and grow a purpose-driven practice, this episode is packed with actionable insights you won’t want to miss.…
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1 The One Thing You Need for WILD MEDSPA Success 37:30
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In this episode of Business of Aesthetics, we are thrilled to welcome the esteemed Dr. Lonny Green, also known as the Ninja Injector, from Revive Aesthetics in Richmond, Virginia. With an impressive background that includes degrees from Stanford, UCLA, and Harvard, Dr. Green has established himself as a leading expert in the aesthetics industry.…
In this episode of the Business of Aesthetics Podcast, host Michael Walker welcomes a licensed electrologist and the founder and CEO of Beverly Hills Hairfree. With over 27 years of experience in permanent hair removal, Alana Dzurek has revolutionized the field through her expertise in multi-probe galvanic electrolysis, a method recognized as the gold standard for effective and long-lasting results. Alana shares her journey from the corporate world to becoming a pioneer in aesthetics, her experiences working with clients globally, and her passion for training the next generation of professionals. This episode is a must-listen for aesthetic professionals seeking to enhance their knowledge about the limitations of traditional hair removal methods like laser and single-probe electrolysis. Alana dives deep into the science behind multi-probe galvanic electrolysis, explains why it stands out as the most effective solution for permanent hair removal and discusses industry trends shaping 2025.…
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1 Holistic Elevation of your Practice Wellness and Longevity Intersection with Aesthetics 53:52
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Welcome to a compelling episode of the Business of Aesthetics Podcast, where we explore the evolving intersection of aesthetics and wellness with Carmen Stansberry, a double board-certified nurse practitioner and founder of The Advanced Practice. With over two decades of clinical expertise spanning women's health, menopause care, obstetrics, and more, Carmen is a trailblazer in empowering aesthetic professionals to transform their practices through innovative strategies. She brings a wealth of experience to the conversation, sharing insights that will resonate with anyone looking to bridge aesthetics with holistic wellness. In this episode, Carmen illuminates the pivotal role of addressing the whole person's mind, body, and spirit in aesthetic practices. By incorporating wellness solutions like hormone optimization and lifestyle enhancements alongside aesthetic treatments, practitioners can foster deeper patient trust and loyalty. Aesthetic professionals will gain actionable knowledge on crafting patient-centered care plans, integrating cutting-edge trends like longevity medicine and natural aesthetics, and cultivating meaningful connections with patients. Whether you're a seasoned clinician or just starting your practice, this conversation with Carmen will inspire you to embrace a holistic approach that elevates patient outcomes and transforms the way you deliver care.…
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1 Starting a New Clinic? Here’s how to market it successfully 1:04:13
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In this highly anticipated episode, experienced host Dana Zeitler—founder and CEO of Deluxe Medspa explores into essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics community and CEO of Ekwa Marketing, along with Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a successful clinic.…
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1 Online Strategies to Attract More Patients in 2025 37:32
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Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by leveraging cutting-edge digital strategies to attract high-quality patients and build lasting trust. Naren shares insights on how digital marketing can revolutionize your practice, from optimizing SEO to harnessing the power of patient reviews. Discover the secrets to achieving a consistent flow of new patients while maintaining a low cost per acquisition. Whether you’re a MedSpa owner, plastic surgeon, or dermatologist, this episode provides the tools and strategies to streamline your marketing efforts and create a robust online presence. Listeners will benefit from real-life success stories and learn how to implement game-changing tactics like creating impactful video content and mastering Google Reviews. If you’re ready to boost your aesthetic practice and embrace sustainable growth, this episode delivers valuable guidance to help you succeed.…
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1 Business Innovation & Change 52:37
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In this episode of the Business of Aesthetics podcast, host Michael Walker sits down with Deborah Quinn, an AANP-certified family nurse practitioner with dual certification in dermatology. Deborah brings over 25 years of nursing experience and 16 years specializing in medical, surgical, and cosmetic dermatology. As the founder of Clarity Acne and Aesthetic Dermatology in Suffolk, Virginia, Deborah has built a niche practice dedicated to treating acne and facial aesthetics. Aesthetic professionals cannot afford to miss this episode! Deborah shares insights on integrating evidence-based dermatology with cutting-edge aesthetic treatments, emphasizing a holistic and personalized approach. From enhancing patient confidence to leveraging innovative business strategies like "Walk-In Wednesdays" and "Medical Mondays," listeners will gain practical advice on building a thriving, patient-centered practice. Key takeaways include tips for maintaining a focused practice, the importance of gut-brain-skin health, and ways to balance medical dermatology with aesthetics. Whether you're just starting in aesthetics or a seasoned professional, this episode will inspire and equip you with strategies to stand out in a competitive industry.…
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1 Thoughtful Aging vs Anti-aging 43:00
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Welcome to this inspiring episode of the Business of Aesthetics Podcast. Michael Walker sits down with Alina Wilson, founder and CEO of Bridgeport Laser and Wellness Center and author of the thought-provoking book Thoughtful Aging. Alina brings a unique blend of wisdom, compassion, and advice stemming from her profound commitment to helping women embrace their true beauty inside and out. This episode explores deep into the paradigm shift from "anti-aging" to "thoughtful aging," offering aesthetic professionals a holistic perspective on fostering self-acceptance and delivering impactful care.…
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1 Tired of Missed Opportunities? How Chatbots Can Save You’re practice 25:03
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Welcome to the latest episode of the Business of Aesthetics Podcast show. In today’s episode, Michael Walker sits down with Naren Arulrajah, the Chief Visionary and CEO of Ekwa Marketing, to explore a pressing challenge faced by many aesthetic practices: missed opportunities. Together, they unpack how leveraging chatbots can help practices provide 24/7 engagement, reduce missed calls, and significantly enhance patient conversion rates. This episode is packed with strategies to transform your digital marketing efforts and boost your patient experience.…
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1 How to Incorporate Membership Plans to Grow Your Practice 1:14:37
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By popular demand, the exclusive "How to Incorporate Membership Plans to Grow Your Practice" webinar is now available as a podcast! In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.…
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1 The Art and Science of Rhinoplasty 43:48
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In this episode of the Business of Aesthetics Podcast, host Michael Walker interviews Dr. David Cangello, a renowned plastic surgeon based in New York City. Dr. Cangello discusses his journey into plastic surgery, the artistry behind rhinoplasty, and the psychological and emotional transformations his patients experience. From groundbreaking preservation rhinoplasty techniques to advancements like ultrasonic piezo instruments, Dr. Cangello shares his insights into the evolving field of aesthetic medicine.…
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1 Getting found online: Local SEO 101 for Medspas 28:28
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In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.…
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1 One Woman, One Room, One Million 51:26
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In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine. Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique, tech-driven practice that caters to patients with precision and care. This episode is packed with insights into the art of balancing surgical expertise with non-surgical services, using organic marketing strategies like Instagram and Google reviews, and overcoming the emotional and logistical challenges of being a solo practitioner. Whether you're a medical professional seeking inspiration or a patient curious about the intricacies of aesthetic care, this episode is for you.…
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1 Innovations in cosmetic medicine 30:40
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Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and plastic surgeons to stay competitive in a rapidly evolving field.…
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1 Zero to 3 Million Annually as a Facial Plastic Surgeon in 2+ Years 43:08
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In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.…
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