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Vertical Integration in Coffee: a Tall Order?
Manage episode 439016511 series 2895107
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In this episode you'll learn how the "third age" of coffee has presented challenges and opportunities for coffee distributors. Paddy Sands and Michael Ingle explain how a very safe, stable, well established coffee business decided the time was right to take a risk and vertically integrate.
The new Roasthouse is a big investment for a small company like Tall Order but it's already paying dividends for a company that had generations of knowledge of the coffee business. What changed in recent years to drive a change in strategy for a a successful distributor to become involved in roasting? We talk sourcing, roasting, tonnage, blending, margins and "cupping"...
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Business of Beverages is self-funded and hosted/ edited/produced by Will Keating.
Pádraig Fox co-hosts in a strictly personal capacity.
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