Bringing Sustainability Into Your Glass With Aspen Vodka

Cocktails Distilled

When you think about Aspen, your mind probably goes to beautiful snow-covered ski runs and the jet-set taking their winter holidays on the slopes.
And why not? Aspen has some of the best and most prestigious mountains for skiing and snowboarding in the world.

But what if your mind instead went to Vodka? This is what Aspen Vodka is hoping your mind will do.
With their use of pure ingredients and their deep appreciation for the mountain terroir, Aspen Vodka is looking to embody the essence of sustainability and luxury at one of the world's leading carbon-negative distilleries.

To find out more, we talk to Jerod Day, Aspen Vodka’s Director of Distilling Operations, about purity, sustainability, and creating a luxury Vodka in an overcrowded market.

Capitole

1. Bringing Sustainability Into Your Glass With Aspen Vodka (00:00:00)

2. How would you describe the flavour of Aspen vodka? (00:01:10)

3. Now, explain what you mean by minerality (00:01:46)

4. How does the terroir of the area come through with this vodka. (00:02:09)

5. Tell us a little bit more about the wheat (00:02:57)

6. You have just been awarded a LEEDv4 BD+C Platinum certification. Explain to us exactly what that means. (00:03:44)

7. Aside from the solar which you mentioned, what other ways is the brand sustainable? (00:05:41)

8. How important is sustainability to vodka consumers? (00:06:56)

9. Talk to us about your distillation. (00:07:30)

10. What does a continuous column still do to the flavor of the vodka? (00:10:13)

11. What is silver filtration? (00:10:54)

12. How has your brewing background changed your approach to distilling? (00:11:50)

13. If someone is looking for a vodka, why should they pick up Aspen? (00:13:27)

14. How difficult has it been to get the word out about your vodka? (00:14:06)

15. So I imagine the reaction from consumers has been fairly good to the vodka. (00:14:44)

16. When you're distilling, do you keep how the consumer is going to actually be drinking the liquid in mind? (00:15:06)

17. What cocktails work best with Aspen Vodka? (00:15:56)

18. What has the reaction been from bartenders to the vodka? (00:16:51)

19. Have there been any unusual or extraordinary drinks that they've created with the vodka that you've seen so far? (00:17:15)

20. What flavours do you think work well with the vodka? (00:17:50)

21. the distillery has won several awards. How important are those awards to the brand? (00:18:38)

22. Vodka is a fairly crowded market, is a good vodka with an environmental conscience, enough to break through. (00:19:20)

23. Has having the name Aspen for your Vodka hellped the brand? (00:20:13)

24. How did the design for the bottle come about? (00:21:01)

25. Tell us a little bit more about the future plans though for the distillery. Where to next? (00:22:36)

26. Where exactly is Aspen Vodka to be found? (00:23:18)