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Representation in Design and Content Marketing

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Manage episode 309895976 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Show Notes:

  • 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
  • 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
  • 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
  • 3:01: Checking the biases of your business and colleagues
  • 4:33: How to combat fear of representing things “wrong”
  • 6:50: The importance of keeping others accountable
  • 8:13: What to do when clients give pushback
  • 11:44: How “checking boxes” for diversity can result in tokenism
  • 12:31: Designing “real” people and why representation is more than just race
  • 14:47: Giselle’s inspiration for illustration and graphic design
  • 15:44: Why audiences are supporting businesses they believe in
  • 16:10: How to improve your content marketing through writing
  • 17:10: Improve your education on representation internally first
  • 17:33: Supporting the greater good is good for business
  • 17:50: Closing thoughts and resources

Show Links:

  continue reading

80 episoade

Artwork
iconDistribuie
 
Manage episode 309895976 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Show Notes:

  • 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
  • 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
  • 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
  • 3:01: Checking the biases of your business and colleagues
  • 4:33: How to combat fear of representing things “wrong”
  • 6:50: The importance of keeping others accountable
  • 8:13: What to do when clients give pushback
  • 11:44: How “checking boxes” for diversity can result in tokenism
  • 12:31: Designing “real” people and why representation is more than just race
  • 14:47: Giselle’s inspiration for illustration and graphic design
  • 15:44: Why audiences are supporting businesses they believe in
  • 16:10: How to improve your content marketing through writing
  • 17:10: Improve your education on representation internally first
  • 17:33: Supporting the greater good is good for business
  • 17:50: Closing thoughts and resources

Show Links:

  continue reading

80 episoade

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