243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

In the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts.

In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned.

A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure!

Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts.

In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more generally on the opportunity for personal brands to extend the reach of their voice by being on other people's podcasts.

Plenty of ideas and tips in this show folks!

If you're keen to grow your influence beyond your own personal network of friends and connections, then this episode will be of interest!

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