"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
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Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)
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Content provided by Marshall Poe and Dan Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marshall Poe and Dan Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).
Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.
Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
141 episoade
Distribuie
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Manage episode 376281475 series 2795570
Content provided by Marshall Poe and Dan Hill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marshall Poe and Dan Hill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023).
Miri Rodriguez began her career at Microsoft by leading social media support channels. That assignment made it obvious to Rodriguez that customers tell their own (often very emotional) stories about their brand experiences, making it natural for her to transition to then becoming an expert at how a company wants to craft its stories and ensure as much customer-brand alignment as possible. As a result, Rodriguez has refined an approach that relies on emotion to bring alive stories where customers are front and center in how the brand’s offerings can empower them.
Miri Rodriguez is a Senior Storytelling for Health & Public Sector Industries at Microsoft. With her own separate consulting firm, she has also done moonlighting work for clients ranging from Adobe, Discover and Walmart to McKesson.
Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His latest two books are Blah Blah Blah: A Snarky Guide to Office Lingo and Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
141 episoade
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Similar cu Dan Hill's EQ Spotlight
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
Cut through the noise with The Intercept’s reporters as they tackle the most urgent issues of the moment. The Briefing is a new weekly podcast delivering incisive political analysis and deep investigative reporting, hosted by The Intercept’s journalists and contributors including Jessica Washington, Akela Lacy, and Jordan Uhl. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Seen and the Unseen, hosted by Amit Varma, features longform conversations that aim to give deep insights into the subjects being discussed. Timeless and bingeworthy.
…
continue reading
Podcast by Chapo Trap House
…
continue reading
Tough decisions rattle us all to the core. But for our guests on One Decision— the choices they are up against can also shape history. No pressure! They take us through all of their doubts, emotions and—sometimes unexpected--consequences. A fresh take on foreign policy. Hear the former head of Mi6, Sir Richard Dearlove alongside international journalists as they analyse, interview, and discuss.
…
continue reading
The John Batchelor Show is a hard news-analysis radio program on current events, world history, global politics and natural sciences. Based in New York City for two decades, the show has travelled widely to report, from the Middle East to the South Caucasus to the Arabian Peninsula and East Asia.
…
continue reading
Politics and Religion. We’re not supposed to talk about that, right? Wrong! We only say that nowadays because the loudest, most extreme voices have taken over the whole conversation. Well, we‘re taking some of that space back! If you’re dying for some dialogue instead of all the yelling; if you know it’s okay to have differences without having to hate each other; if you believe politics and religion are too important to let ”the screamers” drown out the rest of us and would love some engagin ...
…
continue reading
Puck senior political correspondent Tara Palmeri is here to help you get through what may be the most chaotic and consequential presidential election cycle of our lifetime. With 15 years covering politics, Tara speaks with the smartest political brains to discuss what is happening behind the scenes in Washington D.C., and on the campaign trail.
…
continue reading
Every Monday, the libertarian editors of the magazine of “Free Minds and Free Markets”—Matt Welch, Nick Gillespie, Katherine Mangu-Ward, and Peter Suderman—discuss and debate the week’s biggest stories and what fresh hell awaits us all.
…
continue reading
Interviews with Anthropologists about their New Books Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/anthropology
…
continue reading
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