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Ep 081: 5 Ways to Boost Brand Awareness on Social Media

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Manage episode 340500083 series 2776489
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.

Here are the highlights:

(02:10) Prioritise which network you’re going to focus on

(03:16) Make sure your profile really sings your brand

(04:24) Having a profile that’s highly visible and searchable is key

(05:12) Be clear about your tone for your brand

(06:05) Post with purpose

(07:38) Participate

Connect with Dawn

Instagram @dawnmcgruer and @businessconsort

Facebook page https://www.facebook.com/dawnamcgruer

Linkedin https://www.linkedin.com/in/businessconsort/

Web: www.dawnmcgruer.com

  continue reading

100 episoade

Artwork
iconDistribuie
 
Manage episode 340500083 series 2776489
Content provided by Dawn McGruer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dawn McGruer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this week’s episode, we're going to focus on one of the most important things in business, which is how to boost your brand awareness on social media. I'm often asked, “how did I grow my network on LinkedIn into the tens of thousands?” On LinkedIn, I have 30,000 direct connections and the same in followers. I didn't grow that audience overnight, it didn't just happen. I've been using LinkedIn since it first started way back in 2002, even before Facebook, which arrived in 2004. LinkedIn is often the one that we misunderstand and is not leveraged to its biggest value.

Here are the highlights:

(02:10) Prioritise which network you’re going to focus on

(03:16) Make sure your profile really sings your brand

(04:24) Having a profile that’s highly visible and searchable is key

(05:12) Be clear about your tone for your brand

(06:05) Post with purpose

(07:38) Participate

Connect with Dawn

Instagram @dawnmcgruer and @businessconsort

Facebook page https://www.facebook.com/dawnamcgruer

Linkedin https://www.linkedin.com/in/businessconsort/

Web: www.dawnmcgruer.com

  continue reading

100 episoade

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