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SEO Has Been Upended. Here’s What the Future Could Look Like

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Manage episode 514856104 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models.

For Further Reading:

Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It

ProRata.ai raises $40M and launches new search tool for publishers

ProRata.ai

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

47 episoade

Artwork
iconDistribuie
 
Manage episode 514856104 series 3527281
Content provided by Mary Dooe, Greg Stuart, and Rex Briggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mary Dooe, Greg Stuart, and Rex Briggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shifts away from search pages toward GenAI chat models.

For Further Reading:

Generative AI Has a 'Shoplifting' Problem. This Startup CEO Has a Plan to Fix It

ProRata.ai raises $40M and launches new search tool for publishers

ProRata.ai

Listen on your favorite podcast app: https://pod.link/1715735755

  continue reading

47 episoade

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