Treceți offline cu aplicația Player FM !
Phone a frog: What’s the Point of Having a Brand?
Manage episode 295218315 series 2918107
Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.
Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)
Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)
Audio Production: Richard Canham (https://www.richardcanham.com/)
56 episoade
Manage episode 295218315 series 2918107
Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.
Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)
Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)
Audio Production: Richard Canham (https://www.richardcanham.com/)
56 episoade
Semua episode
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.