How to write copy that converts with Judith Rafferty copywriter in B2B, hospitality and events.

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3y ago 21:21

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In my Podcast this week I spoke with Judith Rafferty who is a copywriter who specialises in copywriting that converts. That’s important folks!.

During the conversation, we chatted about how Judith works for professionals such as solicitors and accountants.

Then we got into discussing how to create copy
Copy that is customer-focused and stands out
How to write copy that is engaging and inviting
How to structure content that is easy to read and understand
The importance of understanding the needs of the audience.

When we read most of us are asking the question of what's in it for me

Does the copy answer my problem or challenge
Make your copy engaging and sell a result and outcome.

Judith’s final thoughts

Make your copy compassionate and people-focused
Remember people want authenticity
What are your brand values
Stay visible
Give value
Adapt your content

Judith Rafferty - linkedin.com/in/judith-rafferty

Website

fruitionventures.co.uk

Many thanks for listening to this Podcast Rosemary O'Shaughnessy

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