Internal Comms Trends for 2024

Digital Signage Done Right

#Business #Marketing #Visix #Service Management

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"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…

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MP3•Pagina episodului

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix

What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challenges and opportunities in our rapidly changing IC environment.

Hear how 2023 trends have continued to evolve
Discover how hybrid work, new tech and channel mix are changing workflows
Explore how people experience (PX) is becoming more crucial
Learn how IC pros are making content more engaging
Understand the continued, and increasing, importance of AI

See the full transcript HERE

Download our free Guide to Better Communications in the Agile Workplace

101 episoade

Internal Comms Trends for 2024

Digital Signage Done Right

published acum un an

Distribuie

MP3•Pagina episodului

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix

Hear how 2023 trends have continued to evolve
Discover how hybrid work, new tech and channel mix are changing workflows
Explore how people experience (PX) is becoming more crucial
Learn how IC pros are making content more engaging
Understand the continued, and increasing, importance of AI

See the full transcript HERE

Download our free Guide to Better Communications in the Agile Workplace

101 episoade

#Business #Marketing #Visix #Service Management

Toate episoadele

1
Room Scheduling Software: From Paper to Pixels 33:27

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EPISODE 162 | Guest: Bryan Peck, VP of sales and marketing for Mazévo Explore the fascinating journey of room scheduling and event management, from its humble beginnings with pen and paper to the sophisticated software solutions available today. We delve into the pivotal role of technology in streamlining these processes and how customers’ needs continue to drive innovation in this space. It’s all about efficiency and understanding how to get the most from the tools available. Hear about browser-based solutions that help schedule spaces and resources, coordinate event teams and provide essential analytics for data-driven decisions. • Hear the history of scheduling software and how this technology has evolved. • Get inspired by how an array of features can enhance operations and improve efficiency. • Dive into challenges faced by universities in scheduling spaces and how they can be overcome. • Understand the benefits of using a solution like Mazévo for managing events and resources. • Discover current trends and future predictions, including the potential impact of AI. See the full transcript HERE Learn how Mazévo can help you streamline your space and event management HERE…

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Newsroom Strategies for Creating Content that Resonates 43:13

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EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE…

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What We Saw at ISE 2025 27:24

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EPISODE 160 | Guest: Brian Galante, founder and owner of Dimension PR Dive into the exciting innovations and trends at Integrated Systems Europe 2025. AI was a big theme, and we explore how it’s transforming the AV landscape, moving beyond theoretical applications to practical uses like automating everyday tasks, enhancing content creation, and even optimizing space utilization. We look at advancements in DVLED technology, with its increasing flexibility and scalability for creating larger and more diverse displays. And we examine the growing emphasis on energy efficiency and product lifecycle management across a wide variety of products and industries. • Discover how AI is being integrated into AV solutions for practical applications. • Understand the increasing importance of sustainability and energy efficiency in the AV industry. • Learn about the latest developments in DVLED technology and its expanding possibilities. • Get an update on E Ink technologies as one of the industry’s biggest growth areas. • Hear about some of the showstoppers that had attendees talking. See the full transcript HERE Learn more about Integrated Systems Europe HERE…

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Optimizing Hybrid Work: Software, Strategies & Design 33:56

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EPISODE 159 | Guest: Andres Avalos, chief product officer for OfficeSpace Software The hybrid work model has become a permanent fixture in the modern workplace, but are you truly equipped to harness its full potential? In this episode, we delve into the critical components of a successful hybrid strategy, exploring the intersection of technology, strategic planning and evolving employee expectations. We also examine how forward-thinking organizations are adapting to this new paradigm and building workplaces that support both individual focus and collaborative teamwork. We discuss the importance of data-driven decision-making and the need for a human-centric approach to hybrid workplace design. Join us as we explore the future of work and how businesses can create a thriving environment for their employees, both now and in the years to come. Discover how OfficeSpace Software can help you effectively manage space and optimize the hybrid employee experience. Understand the challenges and opportunities in navigating the evolving relationship between employers and employees in a hybrid world. Learn how to align workplace policies with your talent strategy and company culture to boost productivity. Explore the concept of a "Data Fabric" and how it can inform better decisions about real estate, resources and employee engagement. Hear insights on how organizations can use AI right now and future-proof themselves for emerging technologies like advanced AI, AR and the Metaverse. See the full transcript HERE Learn more about solutions from OfficeSpace Software…

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Internal Comms Priorities and Trends for 2025 30:21

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EPISODE 158 | Debbie DeWitt, marketing communications manager for Visix As we step into 2025, internal communication professionals face new challenges and opportunities. From prioritizing manager and frontline communications to addressing information overload, the landscape continues to evolve. Join us as we break down the latest insights and strategies to help internal communicators navigate the year ahead. We explore key trends like streamlining communication channels, embracing new mediums, and leveraging data analytics to improve effectiveness. We’ll also discuss the ongoing importance of leadership participation, the role of personalization in cutting through the noise, and how generative AI is reshaping communication strategies. Get tips to help you take stock of last year’s IC efforts Explore longtail priorities that continue to resonate and evolve Hear what’s top of mind for communications pros this year (lots of stats and links!) Understand the impact of 7 of the top internal communications trends Discover how to avoid common communications planning mistakes See the full transcript HERE Need more advice on crafting visual communications? Grab our free Communications Planning Guide HERE…

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Content Ideas for Health and Wellness 27:03

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EPISODE 157 | Guest: Ellyce Kelly, professional services consultant for Visix Digital signage is a powerful tool for promoting health and wellness in the workplace, encouraging positive changes that benefit both your employees and the organization as a whole. Not only does it demonstrate that management genuinely cares about its people, but it also boosts morale, strengthens company culture, and helps attract and retain top talent. By displaying engaging, relevant content and campaigns, you can promote healthier habits, raise awareness about preventive care and improve overall wellbeing. The result? Fewer sick days, lower healthcare costs, and a happier, more productive workforce. Discover eight tangible benefits of wellness messaging on digital signs Get lots of ideas for individual messages and campaigns Learn about content subscriptions and feeds that can help Understand the impact of mental as well as physical health in the workplace Hear how interactivity and gamification can increase engagement with wellness messaging See the full transcript HERE Get free digital signage messages HERE…

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Content Planning for the New Year 19:09

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EPISODE 156 | Content Planning for the New Year Derek DeWitt, communications specialist for Visix Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan. From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success. Understand the difference between a content strategy and a content plan Learn the different elements that need to be mapped out in both Discover how this process can streamline workflows and increase engagement Explore lots of online tools to help you at the macro and micro levels Get lots of content ideas to start building your plan See the full transcript here: https://www.visix.com/podcasts/content-planning-for-the-new-year/ Click here for free digital signage message designs to fill in your content calendar.…

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Agile Work: Meaning, Benefits & Best Practices 19:01

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EPISODE 155 | Guest: Debbie DeWitt, marketing communications manager for Visix Agile work is reshaping how organizations approach productivity, collaboration and workplace flexibility. By focusing on outcomes and empowering individuals, modern work practices can transform traditional structures into adaptable, efficient models for success. In this episode, we break down some next-gen workplace terminology, talk about the history of agile and how it’s evolved, and give you practical advice to adopt and implement this new mindset. Understand core agile principles and how it differs from hybrid and flexible models. Explore how this mindset focuses on organizational outcomes over rigid processes. Discover key benefits, like increased flexibility, collaboration and innovation. Learn practical steps for transitioning your workplace, from pilot projects to full-scale adoption. Hear best practices to overcome resistance, foster autonomy and support cultural change. See the full transcript HERE Get content and communications tips in our Guide to Better Communications in the Agile Workplace HERE…

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Hype the Holidays on Your Screens 28:32

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EPISODE 154 | Guest: Debbie DeWitt, marketing communications manager for Visix Get ready to spread some holiday cheer on screen! In this episode, we’re diving into the magic of holidays content for digital signs and how planning ahead can make your campaigns not just easy, but truly impactful. From eye-catching campaigns and fun contests to fundraisers and kudos, there’s so much more you can do than just share a single holiday message. Listen to discover creative ways to celebrate the season, attract more viewers and make your screens more engaging. Hear lots and lots and lots of ideas for content and campaigns Discover how to make your messaging more inclusive, authentic and engaging Explore content ideas for basic holidays, lists and fun facts, social events and retail Learn about some unusual holidays and traditions (baby jumping!) Get links to popular websites to help you plan your content See the full transcript HERE Get more creative content ideas for your screens in our free Digital Signage Content Guide HERE…

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Benefits of Info Kiosks and Hall of Fame Boards 23:35

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EPISODE 153 | Guest: Jill Perardi, senior director of professional services for Visix Info kiosks let you put a wealth of information on a single screen, allowing users to search and explore on their own terms – enhancing both convenience and engagement. Plus, they can help organizations make a big impact without a big budget. In this episode, we discuss the versatility of these tools across industries, from guiding visitors to engaging customers to celebrating achievements, and how interactive design elevates the user experience. Listen for some inspiration and get tips on how to plan and launch your own info boards: Understand what an info kiosk is – the content versus the equipment Discover the benefits of touchscreen info kiosks for various industries Hear real-world use case examples of info kiosks and hall of fame boards Learn best practices to plan and collate content for your project Get some basic design and content tips for better audience engagement See the full transcript HERE Learn more about affordable interactive packages from Visix HERE…

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Improve Student Communications with Digital Signs 38:34

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EPISODE 152 | Guest: Ellyce Kelly, professional services consultant for Visix Optimizing the student experience is a core goal of every educational institution, whether it’s a college campus, a community college, a high school or an entire K-12 district. Digital signage can improve your student communications for higher engagement with them – as well as faculty, staff and visitors – but only if you have good content. In this episode, we’ll give you an overview of the benefits of digital signage and how it works, and walk you through lots and lots of ideas for what to show on screens for both K-12 schools and higher education . Get dozens of content examples and ideas for what to put on screens Discover how screens drive immediate action and ROI Save time with ready-made content and centralized scheduling Hear how to target messaging to specific audiences for more impact Understand how digital signage ties into CAP emergency alerts See the full transcript HERE Get more content ideas in our free Digital Signage Content Guide HERE…

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Increase B2B Sales with Referrals 39:12

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EPISODE 151 | Guest: Andrew Brown, president of Bridgemaker Referral Programs and co-founder of the Academy of Business Communications B2B sales often involve big-ticket items. But big-ticket doesn’t always mean price – it can be time, resources, reputation, money and more on the line. Visix is a B2B digital signage solutions provider , so we understand the benefits and challenges that that entails. In this episode, Andrew Brown walks us through some of the practical, actionable advice from his new book, Get Referred : How to Increase Sales Velocity, Volume and Value. Learn the benefits and business case for B2B referral programs Hear about ad hoc, value-added reseller and managed referral programs Understand why your employees and customers may not be your best referrers Explore barriers like the babysitter effect and reputation risk Discover B.R.I.D.G.E – a quick guide to successful referral relationships See the full transcript HERE Get the book Get Referred: How to Increase Sales Velocity, Volume and Value HERE…

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6 Tips for Sustainable Facilities Management 29:12

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EPISODE 150 | Guest: Sean Matthews, president and CEO of Visix Sustainability matters. It matters to your employees, customers, shareholders and partners. It can affect your brand reputation, the health of your workforce and community, and of course, the environment at large. Most of all, it can have a huge impact on your bottom line. So how can facility managers start to make a difference? We continue our discussion of why sustainability matters, give you six tips on how to get started and cast some predictions about the future of sustainable facilities management. Learn four ways that sustainability (or lack of) affects an organization Explore green technologies, innovations and processes Understand why engaging and educating stakeholders is crucial Hear the most common challenges and barriers to sustainability Discover how sustainability for facilities and society is evolving See the full transcript HERE Learn more about our sustainable space management solutions HERE…

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Repurpose Office Space to Lure Employees Back 40:16

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EPISODE 149 | Guest: Debbie DeWitt, marketing communications manager for Visix With hybrid work becoming the standard, many offices now feel noticeably emptier. However, there’s growing acknowledgment of the benefits that in-person collaboration brings to fostering innovation and maintaining a cohesive company culture – something that’s often missed in remote settings. In this episode, we explore how to optimize your workplace to create a more welcoming environment for onsite staff, enhance employee engagement and collaboration, and, perhaps, entice more people to return in person. Understand why people want to come into the office (if it’s set up right) Discover the benefits to the organization of having more in-office collaboration Get 15 tips on how to revamp your workplace to make it more appealing to employees Learn about new types of spaces, amenities and technologies Hear how even small offices can transform their facility without breaking the budget See the full transcript HERE Get more hybrid communications advice in our free Guide to Engaging Remote Employees…

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Office Wayfinding for the Flexible Workplace 21:59

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