39 - The Human Edge: Leveraging Soft Skills In An AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer At Oneflow) Driving Demand podcast

Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Driving Demand »
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

6d ago 38:45

Distribuie

MP3•Pagina episodului

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.
In this episode we talk about:
- how big vs. small companies approach their marketing and brand
- how AI changes B2B marketing and where
- what should b2b companies do now
- what AI cannot replace
- storytelling
🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

40 episoade

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Akseli Matila, B2B growth expert #Akseli Matila #B2B growth expert #B2B Marketing