Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Bonus: Miss A's Jean Baik – Leveraging Postscript SMS and Retail Synergy for Explosive Growth
Manage episode 410445931 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS.
Start your own SMS Synergies. Learn More
Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean shares insights on leveraging SMS marketing and retail strategy to foster brand growth and customer loyalty.
Key Highlights:
Explosive Growth Through YouTube: Discover how Miss A harnessed the power of YouTube in its early days, sending products to influencers and witnessing rapid growth.
Retail Expansion: Learn about Miss A's strategic expansion to 30+ brick-and-mortar stores, their selection process, and the impact on brand visibility.
Mastering Product Selection: With 10,000 SKUs and a keen eye on trends, Miss A keeps their lineup fresh and relevant, catering to Gen Z and millennials.
SMS Marketing Excellence with Postscript: Dive into how Miss A uses Postscript SMS to enhance customer engagement, from personalized shopping experiences to strategic promotions.
Timestamps:
00:00 - Introduction
02:30 - Key Strategies for Customer Retention and Product Launches
05:00 - The Role of Retail Expansion in Miss A's Growth
07:30 - Utilizing SMS for Effective Customer Engagement
10:00 - The Evolution of Influencer Marketing in Beauty
12:30 - Advice for Aspiring Beauty Brand Founders
Hashtags:
#MissA #BeautyIndustry #RetailStrategy #CustomerRetention #InfluencerMarketing #Entrepreneurship #AffordableBeauty #ECommerce #BeautyTrends #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
Distribuie
Manage episode 410445931 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS.
Start your own SMS Synergies. Learn More
Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean shares insights on leveraging SMS marketing and retail strategy to foster brand growth and customer loyalty.
Key Highlights:
Explosive Growth Through YouTube: Discover how Miss A harnessed the power of YouTube in its early days, sending products to influencers and witnessing rapid growth.
Retail Expansion: Learn about Miss A's strategic expansion to 30+ brick-and-mortar stores, their selection process, and the impact on brand visibility.
Mastering Product Selection: With 10,000 SKUs and a keen eye on trends, Miss A keeps their lineup fresh and relevant, catering to Gen Z and millennials.
SMS Marketing Excellence with Postscript: Dive into how Miss A uses Postscript SMS to enhance customer engagement, from personalized shopping experiences to strategic promotions.
Timestamps:
00:00 - Introduction
02:30 - Key Strategies for Customer Retention and Product Launches
05:00 - The Role of Retail Expansion in Miss A's Growth
07:30 - Utilizing SMS for Effective Customer Engagement
10:00 - The Evolution of Influencer Marketing in Beauty
12:30 - Advice for Aspiring Beauty Brand Founders
Hashtags:
#MissA #BeautyIndustry #RetailStrategy #CustomerRetention #InfluencerMarketing #Entrepreneurship #AffordableBeauty #ECommerce #BeautyTrends #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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