Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
Manage episode 405009243 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland...
With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a deep dive on what some really smart brands are doing with AI to create predictions about how to engage your customer across channels to produce the best customer experiences, across all channels.
You'll learn:
How AI can amplify your customer retention strategies, through personalized customer journeys, or "strands"
How the best brands balance their Email and SMS communications...
The Future of Omnichannel CX, driven by predictive AI...
It's not every day we get a Senior Executive from a Public Company on the DTC Podcast, So listen in...
and stick around until the end where I ask Steve how far Klaviyo is from investing in a Superbowl commercial
On with the show!
Timestamps:
[00:00] Introduction: Forecasting the Future of First-Party Data
[02:10] The Impact of Third-Party Cookie Changes on Marketing
[04:20] Utilizing AI for Customer Retention and Personalized Journeys
[06:40] Strategies for Effective Email and SMS Communication
[09:00] Growing Your List and the Role of Predictive Analytics
[11:20] The Future of Autonomous Marketing Systems
Hashtags:
#FirstPartyData
#DigitalMarketing
#AIinMarketing
#EmailMarketing
#SMSMarketing
#CustomerRetention
#DTCpodcast
#BlackCrow
#Klaviyo
#DataPrivacy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
Distribuie
Manage episode 405009243 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland...
With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a deep dive on what some really smart brands are doing with AI to create predictions about how to engage your customer across channels to produce the best customer experiences, across all channels.
You'll learn:
How AI can amplify your customer retention strategies, through personalized customer journeys, or "strands"
How the best brands balance their Email and SMS communications...
The Future of Omnichannel CX, driven by predictive AI...
It's not every day we get a Senior Executive from a Public Company on the DTC Podcast, So listen in...
and stick around until the end where I ask Steve how far Klaviyo is from investing in a Superbowl commercial
On with the show!
Timestamps:
[00:00] Introduction: Forecasting the Future of First-Party Data
[02:10] The Impact of Third-Party Cookie Changes on Marketing
[04:20] Utilizing AI for Customer Retention and Personalized Journeys
[06:40] Strategies for Effective Email and SMS Communication
[09:00] Growing Your List and the Role of Predictive Analytics
[11:20] The Future of Autonomous Marketing Systems
Hashtags:
#FirstPartyData
#DigitalMarketing
#AIinMarketing
#EmailMarketing
#SMSMarketing
#CustomerRetention
#DTCpodcast
#BlackCrow
#Klaviyo
#DataPrivacy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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