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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Bonus: What is TRUE Top of Funnel Marketing? Media Mix Analysis for All with Keen's Greg Dolan
Manage episode 395919743 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 395919743 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
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Similar cu DTC Podcast
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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