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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean McGinnis On How They Did It
Manage episode 339441626 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain
When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic.
At that time he was skeptical that paid social could be an effective channel but was keen to figure it out.
Next thing I hear, Kuru’s scaled paid social 350% with realistic plans for that to be 300% by the end of the year.
The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data.
Listen and learn Sean’s key findings about the value of impression attribution, the surprising speed of Meta customers’ conversion cycle, and hear Sean’s plans for a Kuru Catalog drop.
You’ll wanna listen to this one until the end…
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
Distribuie
Manage episode 339441626 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain
When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic.
At that time he was skeptical that paid social could be an effective channel but was keen to figure it out.
Next thing I hear, Kuru’s scaled paid social 350% with realistic plans for that to be 300% by the end of the year.
The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data.
Listen and learn Sean’s key findings about the value of impression attribution, the surprising speed of Meta customers’ conversion cycle, and hear Sean’s plans for a Kuru Catalog drop.
You’ll wanna listen to this one until the end…
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
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Similar cu DTC Podcast
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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