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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs
Manage episode 349920655 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.
A wise singer once said “I need a hero,” and I think they were talking about Ju.
In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream.
This podcast goes deep on:
- Reversing the DTC Playbook with Amazon first, retail second, dtc last
- Building for saleability from day one
- Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account…
Are you holding out for a hero who is both fresh from a fight? Larger than life? Listen no further
Ju Rhyu has you covered…on with the show.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 349920655 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.
A wise singer once said “I need a hero,” and I think they were talking about Ju.
In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health and beauty ecosystem as well as for all entrepreneurs out there with a dream.
This podcast goes deep on:
- Reversing the DTC Playbook with Amazon first, retail second, dtc last
- Building for saleability from day one
- Why Ju doesn’t want to be considered a “girl boss” and how her life has changed since seeing all those zeros hit her bank account…
Are you holding out for a hero who is both fresh from a fight? Larger than life? Listen no further
Ju Rhyu has you covered…on with the show.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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