Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 315: Winning Meta Ad Creatives: Multi-Product Top of Funnel Ads! (AKNF)
Manage episode 366883351 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page.
Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more!
Timestamps:
00:00:00 Introduction to maximizing ad performance and AI integration
00:05:30 Creating effective landing pages for better conversions
00:10:45 Highlighting pain points to engage customers
00:16:20 The role of AI in copywriting and reducing blank page anxiety
00:21:30 Leveraging AI to enhance creative processes and bridge content gaps
Hashtags:
#D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 366883351 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
It's All Killer No Filler and I'm Eric with Cam and Aves from Pilothouse's content management team. Avery's speaking to us today about the positive campaign effects she's seeing from broadening out the focus of her ads from single hero shot products, to ads that showcase multiple skews in a variety of formats. Then by tailoring the landing page / post click experience to focus in the customer on the brand story, or focused collection page.
Aves is a goldmine for great ideas in this one, including using Benefits, not features ( and not your product names ) in the checkout page, why emojis in headlines are a must, and lots more!
Timestamps:
00:00:00 Introduction to maximizing ad performance and AI integration
00:05:30 Creating effective landing pages for better conversions
00:10:45 Highlighting pain points to engage customers
00:16:20 The role of AI in copywriting and reducing blank page anxiety
00:21:30 Leveraging AI to enhance creative processes and bridge content gaps
Hashtags:
#D2CPodcast #AdPerformance #AIIntegration #LandingPages #copywriting
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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