Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 320: How AI Saved Greater Than 40% on Rebrand Design Costs: a Catchup with Bryan Alston
Manage episode 370948687 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes...
This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear...
All about the rebrand, including some screen shares of the change (see YouTube)
How Bryan used AI to lower creative costs by about 40%
How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all..
and whether or not he still thinks that iOS 14.5 was a good thing.
On with the show!
Timestamps:
00:00:00 Introduction
00:07:00 Communicating long-term value beyond short-term benefits
00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust
00:21:00 The role of AI in marketing and its limitations
00:27:50 Future plans for Greater Than and Bryan's next endeavors
Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 370948687 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello, and welcome to DTC Podcast. Today we're catching up with DTC C-Suite Mastermind Alum, and now former CMO of Greater than Bryan Alston, who helped scale Greater Than from a relatively unknown electrolyte beverage to an 8-figure success and staple of the new mother community...All of this with packaging that until now had been geared toward athletes...
This podcast catches us up on Bryan's journey, including his move to become a CEO at a new stealth startup...You'll hear...
All about the rebrand, including some screen shares of the change (see YouTube)
How Bryan used AI to lower creative costs by about 40%
How to use Data Analysis to uncover game-changing patterns that might not look like they make any sense at all..
and whether or not he still thinks that iOS 14.5 was a good thing.
On with the show!
Timestamps:
00:00:00 Introduction
00:07:00 Communicating long-term value beyond short-term benefits
00:13:50 Leveraging user-generated content (UGC) for credibility and customer trust
00:21:00 The role of AI in marketing and its limitations
00:27:50 Future plans for Greater Than and Bryan's next endeavors
Hashtags: #ecommerce #marketing #branding #rebranding #customerretention #usergeneratedcontent #AIinmarketing #futureofmarketing #entrepreneurship
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
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Similar cu DTC Podcast
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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