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Ep 342: Moss Amigos & Chia Pet Legacy - Jared Olivia on Becoming America's New Favourite Class Pet
Manage episode 378583841 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023.
Listen in to discover:
The unexpected challenges and twists tied to TikTok's ever-evolving algorithm, and why authentic resonance is more crucial than ever.
How adding a hat to a moss ball not only personified these companions but sparked an exciting new product line for Moss Amigos.
The ingenious use of precious minerals that opened up fresh avenues and market opportunities for the brand.
The fascinating origin story: How does one even think of creating a moss ball akin to Japan's renowned Marimo? And why?
The most intriguing queries about these companions: from why they float (or don’t) to their gender mysteries.
Stay with us for an engaging exploration into the world of Moss Amigos, and pick up some valuable marketing wisdom along the way."
Timestamps:
00:00 - Introduction
02:35 - Moss Amigos as Class Pets
05:18 - Exploring Marketing Strategies
08:45 - The Importance of Understanding Your Product
12:10 - Potential Celebrity Partnerships
Hashtags:
#MossAmigos #Houseplants #DTC #MarketingStrategies #UniqueProducts #ClassPets
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
Distribuie
Manage episode 378583841 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023.
Listen in to discover:
The unexpected challenges and twists tied to TikTok's ever-evolving algorithm, and why authentic resonance is more crucial than ever.
How adding a hat to a moss ball not only personified these companions but sparked an exciting new product line for Moss Amigos.
The ingenious use of precious minerals that opened up fresh avenues and market opportunities for the brand.
The fascinating origin story: How does one even think of creating a moss ball akin to Japan's renowned Marimo? And why?
The most intriguing queries about these companions: from why they float (or don’t) to their gender mysteries.
Stay with us for an engaging exploration into the world of Moss Amigos, and pick up some valuable marketing wisdom along the way."
Timestamps:
00:00 - Introduction
02:35 - Moss Amigos as Class Pets
05:18 - Exploring Marketing Strategies
08:45 - The Importance of Understanding Your Product
12:10 - Potential Celebrity Partnerships
Hashtags:
#MossAmigos #Houseplants #DTC #MarketingStrategies #UniqueProducts #ClassPets
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
560 episoade
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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