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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 345: Form, Function, and Fragrance: Cosmetic Industry Vet Sherry Jhawar on her Beautiful Journey in DTC
Manage episode 379987175 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place.
Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it.
Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on:
The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital.
User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact?
The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives.
Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront.
So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in!
Timestamps:
0:00 - Introduction
2:23 - Unleashing the Potential of User-Generated Content
12:40 - Evolution of Advertising in the Digital Age
18:10 - Strategically Allocating $50,000 for Growth
26:30 - The Power of Creative Strategy in Ads
Hashtags:
#UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 379987175 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
To Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place.
Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance, elevating your mood, and confidently stepping out. But Nez is not only about the product - it's about the philosophy and the drive behind it.
Joining us is the indomitable Sherry Jhawar, the mastermind behind Nez. Our conversation will enlighten you on:
The Transformation of Advertising in the Digital Age: From traditional TV spots to decentralized platforms, discover how brands are adapting and evolving in the world of digital.
User-Generated Content (UGC): Why is UGC the hidden goldmine for brands, and how can businesses leverage this often-underutilized tool for maximum impact?
The Rise of Micro-Influencers: Big celebrities are not always the answer. Learn how rising stars and authentic voices can be a game-changer for brand narratives.
Optimizing Paid Media: Discover insights into the fast-paced world of paid advertising, and learn about the strategies that have catapulted brands to the forefront.
So, whether you're an aspiring entrepreneur, a marketing guru, or just curious about the world of beauty and its innovative marketing trends, this episode promises valuable insights and actionable takeaways. Let's dive in!
Timestamps:
0:00 - Introduction
2:23 - Unleashing the Potential of User-Generated Content
12:40 - Evolution of Advertising in the Digital Age
18:10 - Strategically Allocating $50,000 for Growth
26:30 - The Power of Creative Strategy in Ads
Hashtags:
#UGCMarketing #InfluencerMarketing #DigitalAdvertising #BrandGrowth #CreativeStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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continue reading
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