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Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF
Manage episode 430849398 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.
Jordan Gordon, Pilothouse Retention Director
Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.
Key Insights You Don’t Want to Miss:
Automations Overload: Learn how to identify and streamline overgrown email automations.
Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.
Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.
Why Listen?
Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.
Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.
Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.
Tune in to learn how to clean up your email automations and boost your marketing efficiency!
Timestamps:
0:00 - Introduction: Mastermind Events and Addiction to Hosting
2:00 - Overview of C-Suite Mastermind Event 2024
6:00 - Importance of Email Automations
8:00 - Differences Between Campaigns and Automations
12:00 - Streamlining and Simplifying Email Automations
18:00 - Avoiding Automation Overload and Maintaining Efficiency
22:00 - Preparing for Q4: Importance of Early Planning
25:00 - Monitoring Email Deliverability and Addressing Issues
28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign
Hashtags:
#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
Distribuie
Manage episode 430849398 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.
Jordan Gordon, Pilothouse Retention Director
Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.
Key Insights You Don’t Want to Miss:
Automations Overload: Learn how to identify and streamline overgrown email automations.
Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.
Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.
Why Listen?
Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.
Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.
Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.
Tune in to learn how to clean up your email automations and boost your marketing efficiency!
Timestamps:
0:00 - Introduction: Mastermind Events and Addiction to Hosting
2:00 - Overview of C-Suite Mastermind Event 2024
6:00 - Importance of Email Automations
8:00 - Differences Between Campaigns and Automations
12:00 - Streamlining and Simplifying Email Automations
18:00 - Avoiding Automation Overload and Maintaining Efficiency
22:00 - Preparing for Q4: Importance of Early Planning
25:00 - Monitoring Email Deliverability and Addressing Issues
28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign
Hashtags:
#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
556 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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continue reading
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