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Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports
Manage episode 436301118 series 2899866
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Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience.
Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here.
Key Insights:
Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth.
Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand.
Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth.
Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone.
Timestamps:
00:00 - Introduction to Sustaining Growth Beyond the First Win
02:45 - The Power of Targeted Messaging
06:00 - Leveraging Influencers and Organic Social Media
10:30 - Evolving Messaging Post-Virality
17:45 - Personal Insights: Imposter Syndrome
Hashtags:
#DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
553 episoade
Distribuie
Manage episode 436301118 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience.
Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here.
Key Insights:
Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth.
Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand.
Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth.
Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone.
Timestamps:
00:00 - Introduction to Sustaining Growth Beyond the First Win
02:45 - The Power of Targeted Messaging
06:00 - Leveraging Influencers and Organic Social Media
10:30 - Evolving Messaging Post-Virality
17:45 - Personal Insights: Imposter Syndrome
Hashtags:
#DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
553 episoade
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Similar cu DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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