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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Email Einstein Ingenious eCommerce Email Marketing by Flowium
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Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
195 episoade
Marcați toate (ne)redate ...
Manage series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
195 episoade
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1 Top 5 Email Marketing Trends to Watch in 2025 41:54
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1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing! Watch the full episode! You’ll Learn The latest news and funny stories from Andriy and Vira The importance of optimizing emails for AI interpretation How interactive elements can engage your audience and create a memorable inbox experience How AI can automate and enhance your discount strategies, subject line testing, and more Why it’s crucial to optimize for dark mode in 2025 Best practices to make your content inclusive and user-friendly All mentioned resources are here! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space. Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Mother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales 44:25
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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here! You’ll Learn How to tie your products with your email marketing strategy One segmenting strategy you should implement before Mother’s Day The differences between marketing Mother’s Day in the UK, the US and Canada Email campaign ideas for even the least giftable industries The secret to conversion beyond discount incentives Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day Resources Mentioned in This Episode How to Insert a Countdown Timer in an Email #99. How to Use Organic Content as an Opt-in for your eCommerce Business Wild One Cleancult Sephora Shock Surplus Everlane Doe Beauty Sol de Janeiro Brilliant Earth Ippolita Steven Alan Tuft & Needle Samsung Postable Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 How to Pick a Name for an eCommerce Business: 12 Best Practices 55:50
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192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names. Watch the full episode! You’ll Learn The story behind Flowium’s brand name The first thing to consider when picking a name for your business Domain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded it The technical advice for choosing a strong brand name One thing to consider if you want to go international 3 techniques for crafting stand-out brand names Trademark and why it’s crucial to register your brand 4 key resources for choosing a brand name + a walkthrough on how to use them All mentioned resources are here! Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Convert Instagram Followers into SMS Subscribers: Interview with HiTide 43:54
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191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more! Watch the full episode here! You’ll Learn All about the HiTide process How HiTide collects zero-party data HiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it works Examples of automations triggered by tagging The top reasons consumers unsubscribe from SMS Email vs. SMS: the key differences in retention Subscriber LTV: people who join organically vs. through giveaway posts Resources Mentioned in This Episode HiTide WHOOP app Mr. Popper's Penguins (Newbery Honor Book) Dumb and Dumber (1994) Mr. Popper's Penguins (2011) Shopify Attentive | Personalized Text Messaging for Innovative Brands Postscript - SMS Marketing and Sales for Shopify Brands Klaviyo: Marketing Automation for Email Marketing, SMS & CDP Instagram Chat Marketing Made Easy with Manychat Gorgias: Customer Service Made Easy for Online Stores SuperBonsai - SuperHuman Alcohol Recovery HiTide Case Study: How SuperBonsai Jump Started Their Postscript List at a Cost of $0.24 Per Subscriber NADS Organic Underwear – Nads Bottomless - Your Products Always In Stock Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Boosting eCommerce Success with Disco 46:24
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190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business. Watch the full episode here! You’ll Learn How Disco helps you boost your AOV Disco’s pricing model and its advantages to users How Disco helps you navigate competition The backstage of Disco’s data collection process How you can leverage Disco to grow your email list Resources Mentioned in This Episode Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Email Marketing for Nonprofits with charity: water 45:58
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189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good. Watch the full in-person episode here! Interview Questions What is charity: water about and what are your values? What technology do you use to manage projects at charity: water? How big is your retention team? Is the concept of retention different for NGOs? Are there marketing channels where you put more resources than others? How do you leverage email marketing to reach potential donors? How do you grow your email list? Do you collect zero-party data? What ESP do you use? What email automations do you use? Do you use a loyalty program? Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 How to Start an eCommerce Business 45:46
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188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture. Watch the full in-person episode here! You’ll Learn The reason Andriy is doing it now, after 7 years in eCommerce Andriy’s top advice for choosing a niche Building from scratch vs. buying an existing business: pros and cons Getting started: research tips and key considerations Our co-host Vira’s top tips for market research and analysis How Andriy plans to validate his concept Choosing the right eCommerce program: what to consider Product sourcing models and which one Andriy is choosing Macro- or micro-influencers for a new eCommerce business Legal considerations when starting eCommerce business Click here to check all the mentioned resources in this episode. Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Key Differences Between US and UK Consumers in 2024 41:45
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187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom. Watch the full in-person episode here! You’ll Learn The key spending category in the UK The role of Amazon for the UK consumers Messenger marketing in the UK: yay or nay One or multiple email accounts for different countries: which is better The role of social media in establishing your brand in the UK What you should know about sustainability as an eCommerce brand And more! Resources Mentioned in This Episode Tim Hortons Buy Dr Pepper. Earn Pepper Perks Points. Coca-Cola Dove Tesco - Supermarkets | Online Groceries, Clubcard & Recipes Prom.ua RSVLTS Amazon.com. Spend less. Smile more. The Sports Edit | Activewear, Yoga and Running Kavee Flowium Instagram WhatsApp Web Telegram Facebook The Home Depot IKEA: Fresh home furnishing ideas and affordable furniture RØDE Microphones | Premium Microphones & Audio Equipment Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 7 Email Marketing Strategies for St. Patrick’s Day 35:44
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186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions. Watch the full video here! Resources Mentioned in This Episode Smart Passive Income Podcast with Pat Flynn Macy's Thanksgiving Day Parade 2023 Intelligent Change - Tools to Positively Change Your Life The Five Minute Journal Two Blind Brothers Pressed Juicery Chubbies Shorts Homage Wheelio - The Original Wheelio Sivana Deathwish Coffee Dataship - Be Moved By Data Harry’s True Classic New Office Uniform by TRUE CLASSIC Bushmills Irish Whiskey Leave an Apple review & get a Flowium gift Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples 42:03
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185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account. Resources Mentioned in This Episode YouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTR Proven Strategies for Valentine’s Day Success Jones Road Beauty - Clean No-Makeup Makeup Chubbies Shorts - Proper Length Men's Shorts Dignitas Feastable Gmail & Yahoo 2024 Updates / Inactive Google Account Policy Spotify - Web Player: Music for everyone Baboon To The Moon · Baboon to the Moon Last Crumb | Luxury cookies born in LA Magic Spoon Cereal: High Protein, Keto-Friendly, 0g Sugar Cereal Neil Patel: Helping You Succeed Through Online Marketing! Sticker Mule | Custom printing that kicks ass Can you heatmap emails? Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Proven Strategies for Valentine’s Day Success 47:01
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184 - As the season of love approaches, immerse your brand in the enchanting spirit of Valentine’s Day and cultivate deeper connections with your audience. Explore creative strategies for leveraging the most romantic holiday of the year in your email marketing campaigns. Watch the full episode here! You’ll Learn The low-hanging-fruit strategy you can’t afford to pass on Creative Valentine’s Day-themed discount strategies What you can do to stand out How to leverage gamification for better engagement A bonus above-and-beyond strategy to delight your customers And more! Resources Mentioned in This Episode Valentine’s Day Email Marketing: Ideas, Designs, and Strategies for a Lovely Campaign BYLT Basics™ - Premium Basics BetterBrand Cosmos Q Cheese and Wine Traders Polish Pops - Peel & Press Manicures Lancôme | 11-Piece Beauty Gift Free with Any $125 Purchase Viking Waffles: Protein Waffles Hidden Valley® Ranch: Ranch Salad Dressing, Products Dunkin'® | America's Favorite Coffee, Espresso and Donuts YOLO Bike + Board MacPaw | Leading software developer McDonald's: Burgers, Fries & More. Quality Ingredients. Postable: Really Nice Cards Mailed For You REP Fitness Home Gym Equipment | Bring the Gym Home WeatherTech: Make An Impact | Bracelets For Africa World Wildlife Fund: WWF - Endangered Species Conservation charity: water | Help Bring Clean and Safe Water RSVLTS Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Retention Strategies Beyond Email & SMS 45:39
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183 - Join us as we uncover 10 game-changing retention strategies that go beyond traditional email and SMS tactics. Discover the secrets to keeping your customers coming back. You’ll Learn The most organic strategy to keep your customers coming back for more Unleash the power of exclusive access: memberships done right Decoding top brands’ retention success: discover and apply their strategies for your brand How to optimize your subscription program: proven strategies for success Resources Mentioned in This Episode Dignitas Join eCommerce Email Marketing Community Gymshark Official Store - Shop Gym Clothes & Workout Clothes HARLEY OWNERS GROUP™ Amazon Prime True Classic Membership Gorgias HubSpot | Software, Tools, Resources for Your Business Fitbit Official Site for Activity Trackers & More Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health. Nike Run Club: Running Coach Strava MyFitnessPal iRobot®: Robot Vacuums and Mops Dyson Vacuum Cleaner IKEA: Fresh home furnishing ideas and affordable furniture Social Snowball | Affiliate & Referral Platform for DTC Adobe Creative Cloud® Rothy's: Washable Shoes and Bags Made with Recycled Materials Earth Breeze Eco Sheets - Eco Friendly Laundry Detergent Sustainable Clothing by tentree® | Shop Organic + Plant Trees Princess Polly USA | Shop Women's Clothing & Fashion Online RØDE Microphones | Premium Microphones & Audio Equipment The Best Strategy I Ever Saw Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources) 49:40
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182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll Learn Understanding GIFs: pros, cons, and strategic moves for successful email marketing Increase clicks: how to craft compelling emails with GIFs GIFs that pass spam filters: Ensure deliverability without losing engagement Weighing the pros and cons of GIFs in email signatures GIFs demystified: Top resources for impactful and relevant content And more! Resources Mentioned in This Episode Asana Animated Email: A Brief Guide For Marketers With Examples Andriy’s LinkedIn #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations How to add a countdown timer to your email Countdown Timers in Email Marketing Boosting Conversions What is an AMP email? Solo Stove Chubbies Shorts Strava Apple Cheese and Wine Traders Canva Adobe Photoshop GIPHY - Be Animated Klaviyo: Marketing Automation for Email Marketing, SMS & CDP ActiveCampaign - Email Marketing, Automation, and CRM ConvertKit: The creator marketing platform Mailchimp: Marketing, Automation & Email Platform MailTimers: Countdown Timers for Email MotionMail: Countdown timers for email CountdownMail: Countdown Timers for Email Mens Wooden Watches by JORD CleverGIFs – Say No To Boring Emails Feastables - Feast Like A Beast Really Good Emails Enjoy The Wood Avaline: Best Organic Wine Brand | A New Standard in Wine Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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1 Q1 Marketing Calendar: Email Content Ideas 48:35
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181 - In this episode, we help you build a full campaign calendar for Q1. Explore our tailored strategies and expert insights to ensure the successful execution of your marketing initiatives. Watch all design examples here! You’ll Learn Q1 monthly themes and how to leverage them for strategic campaign planning Innovative approaches to elevate Valentine’s Day campaigns Things to keep in mind to help you optimize send times during Q1 New angles for crafting New Year’s Resolutions campaigns National and international holidays to include in your campaign calendar How to craft considerate messaging for Cancer Awareness Month And more! Resources Mentioned in This Episode Free Email Marketing Calendar Teaonic Progressive Nutracare Lulalu Fiskars Myssy MacPaw Leave an Apple review & get a Flowium gift Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.…
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