))
#31 - Lean Marketing for More Customers at Lower Cost
Manage episode 456006516 series 3479072
Content provided by Cal Wilder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cal Wilder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.
More specifically, this episode includes:
- 01:48 What is “Lean Marketing”
- 02:19 Narrowing your focus to attract more, better-qualified leads
- 05:56 Clearly defining your Signature Offer
- 07:00 Selecting One Marketing Channel to be efficient
- 08:25 Utilizing a Gateway Offer to start new customer relationships
- 11:10 Core Content to nurture prospective customers
- 14:29 How Sarah uses AI to create all her content in 4 hours per week
- 23:59 Passive lead magnets and active lead generators
- 25:42 Sarah’s Tiny Marketing Club resources
Reach Sarah Noel Block at https://sarahnoelblock.com/club
Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/
Capitole
1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)
2. What is “Lean Marketing” (00:01:48)
3. Narrowing your focus to attract more, better-qualified leads (00:02:19)
4. Clearly defining your Signature Offer (00:05:56)
5. Selecting One Marketing Channel to be efficient (00:07:00)
6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)
7. Core Content to nurture prospective customers (00:11:41)
8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)
9. Passive Lead Magnets and active Lead Generators (00:24:30)
10. Sarah’s Tiny Marketing Club resources (00:26:13)
35 episoade
Distribuie
