005: From Awareness to Purchase: Advertising Strategies That Deliver Results with Aditya Varanasi

Essential Ingredients Podcast

“You don't start by showing them everything; you start with what's that one thing that matters most. But then through that journey at the end, you make available everything that may matter to them.” —Aditya Varanasi

Digital advertising has become vital for businesses as consumers spend more time online. Advanced tools now allow advertisers to precisely target audiences across platforms based on detailed data. For startups and small businesses especially, digital provides an affordable and measurable way to efficiently build awareness, engage customers, and boost sales.

In this episode, Justine Reichman interviews Aditya Varanasi to discuss effective yet affordable advertising strategies for startups and small businesses.

Aditya is the founder and CEO of Awarity, a digital advertising platform that helps small businesses efficiently build brand awareness. With over a decade of experience in marketing, he was able to make targeted and data-driven advertising affordable and accessible for all businesses.

Listen in as they explore the challenges of building brand awareness with limited budgets, when digital advertising makes sense, how to determine the budget and target the right audience, how targeted digital ads can help businesses stretch their dollars further, actionable tips on crafting clear messaging, consistency, analyzing campaign performance, and allowing time for behaviors to change, grassroots marketing alternatives, and how to amplify their message in a way that makes sense for their goals and budget.

Meet Aditya:

Aditya Varanasi is the founder and CEO of Awarity, a digital advertising platform that helps small and mid-sized businesses maximize the impact of their marketing budgets. With over 15 years of experience in brand marketing and advertising, Varanasi previously led brands at Frito-Lay and worked as the CEO of a startup funded by private equity. He holds an MBA from Northwestern University's Kellogg School of Management. Varanasi founded Awarity to make world-class advertising accessible and effective for all businesses. Under his leadership, Awarity has grown to serve thousands of clients across industries and helped boost their sales and brand awareness through targeted digital campaigns.

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Episode Highlights:

01:52 Advertizing Challenges and Strategies for Startups

08:32 How Advertizing Impacts ROI

12:03 Marketing Strategies and Agency Costs

18:26 Aligning Goals with Advertising Strategies

22:30 Simple and Consistent Advertising