#5 Keeping Your Event Relentlessly Relevant With John Connors - The Color Run Eventgrow Show podcast

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Business Marketing Eventgrowth Eventmarketing Eventproduction Racemarketing Andy Reilly DigitalMarketer

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#5 Keeping Your Event Relentlessly Relevant with John Connors - The Color Run

6+ y ago 37:15

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Content provided by Andy Reilly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Reilly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John Connors is the VP of event development for Bigsley Event House. Bigsley created The Color Run in 2011, which has hosted events for more than 5 million people in over 20 countries. Bigsley Event House has introduced a number of other events such as Soul Pose Yoga, the Dam Train Race, and Pumpkin Nights.

Biggest Takeaways

Focus on the value that your event delivers and allow the customer to give you constant feedback to improve the value delivered.
Constantly challenge your team to think about how relevant you are to your consumer. Be Relentlessly Relevant!
Continuously question whether or not you really know your customer and what they want.

… continue reading

8 episoade

#Business #Marketing #Eventgrowth #Eventmarketing #Eventproduction #Racemarketing #Andy Reilly #DigitalMarketer

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#5 Keeping Your Event Relentlessly Relevant with John Connors - The Color Run

published 6+ y ago

Distribuie

MP3•Pagina episodului

Content provided by Andy Reilly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Reilly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

John Connors is the VP of event development for Bigsley Event House. Bigsley created The Color Run in 2011, which has hosted events for more than 5 million people in over 20 countries. Bigsley Event House has introduced a number of other events such as Soul Pose Yoga, the Dam Train Race, and Pumpkin Nights.

Biggest Takeaways

Focus on the value that your event delivers and allow the customer to give you constant feedback to improve the value delivered.
Constantly challenge your team to think about how relevant you are to your consumer. Be Relentlessly Relevant!
Continuously question whether or not you really know your customer and what they want.

… continue reading

8 episoade

#Business #Marketing #Eventgrowth #Eventmarketing #Eventproduction #Racemarketing #Andy Reilly #DigitalMarketer

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