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FTF251: How we sold out our event in 24 hours (Behind the scenes of How to Face Change) with solo reflections from Leanne Hughes

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Manage episode 438884225 series 2928599
Content provided by Leanne Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Send Leanne a message

Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.

Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.

What You’ll Learn in This Episode:

  1. How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
  2. The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
  3. Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
  4. Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
  5. Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
  6. Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
  7. Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.

Episode Highlights:

  • The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
  • How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
  • The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.

Links Mentioned in the Episode:

Upcoming Events with Leanne:

  1. Red Carpet Group Experience: Las Vegas with Leanne Hughes
    📅 October 30, 2024
  2. Get to the Point Workshop with Sally Prosser
    📅 November 19, 2024 | Brisbane
  3. Luxury Glamping Retreat: Red Carpet Campout
    📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane

Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.

Support the show

  continue reading

274 episoade

Artwork
iconDistribuie
 
Manage episode 438884225 series 2928599
Content provided by Leanne Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leanne Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Send Leanne a message

Host Leanne Hughes takes you behind the scenes of the recent "How to Face Change" event she co-hosted with Michael Bungay Stanier (MBS).
From brainstorming ideas, locking in the perfect venue, to manufacturing demand for tickets, Leanne spills all the details on how they turned a bold idea into an unforgettable experience.

Expect candid reflections, actionable tips, and a whole lot of fun as Leanne shares the highs, challenges, and big wins from this Brisbane-based event.

What You’ll Learn in This Episode:

  1. How to Create Demand for Your Event: The strategic move that got 150 people onto the event waitlist within 24 hours (without selling a single ticket!).
  2. The Power of Venue: Why the rooftop bar venue was a major player in getting people excited to attend—and how venue choice can impact your marketing strategy.
  3. Collaborating with the Best: Leanne shares insights from working with Michael Bungay Stanier and how their creative synergy shaped the event’s success.
  4. Marketing Magic: A peek into the marketing tactics, including leveraging scarcity, early bird offers, and social proof to sell out the event in record time.
  5. Content vs. Experience: Why Leanne spent more time focusing on creating an experience for her attendees than on the content itself—and why that was the key to success.
  6. Behind-the-Scenes Decisions: The tools and tech that helped Leanne and MBS manage a seamless collaboration across time zones, from Google Docs to a private podcast.
  7. Post-Event Reflections: What worked, what Leanne would tweak, and the overwhelming LinkedIn love that followed the event.

Episode Highlights:

  • The quote that inspired Leanne to aim big with her venue choice: "If I made small decisions, I would hate myself forever."
  • How to "manufacture demand" and why giving your audience a waitlist (before selling tickets) can validate your event idea.
  • The importance of creating a memorable experience (hint: it’s not all about the content!) and how a rooftop venue turned their event into a “brag-worthy” moment.

Links Mentioned in the Episode:

Upcoming Events with Leanne:

  1. Red Carpet Group Experience: Las Vegas with Leanne Hughes
    📅 October 30, 2024
  2. Get to the Point Workshop with Sally Prosser
    📅 November 19, 2024 | Brisbane
  3. Luxury Glamping Retreat: Red Carpet Campout
    📅 Dates: 10-12 March 2025 | Location: Private property, 90 mins from Brisbane

Join the Conversation: What resonated with you from today’s episode? Let us know! Share your thoughts on social media and tag Leanne and Michael.

Support the show

  continue reading

274 episoade

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