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S2 E3: Your Firm's MISSION
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Your Mission is your guidance for your future clients as to you act for them. This will guide *their* decision to reach out and hire you and your practice.
The idea that your firm can do anything really means your firm can do nothing - you won't stand out. You need to know what you do best, and so do employees and clients. It helps you stand out and build towards your goal.
No matter the size, style, or area of practice of your firm, you will benefit from a clear and explicit mission visible to your clients. Your mission should be front and center on your web page on your home page and for my website you'll see it's right there as the first thing in bold text.
We'll talk about what should go into your mission, share some disparate examples from Four Seasons and McDonalds, and share my "top 3 in the city" philosophy on specialization.
Closing Exercise: What's your mission? Finish this sentence. We help [targeted clients] [solve targeted problem].
- What's the mountaintop that you're actually helping clients to get to?
- What pain point(s) do you address?
- How does your firm solve that problem?
- Who are your clients?
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