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The Top 6 Factors Clients Use When Hiring a Firm w/ Nika Kabiri - Live From Clio Cloud Con
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Five Star Counsel recorded live from Clio Cloud Con 2022 in Nashville, TN! We'll be talking with experts and execs in the legal community about what's next and how it will shape the future of client service.
We were joined by data guru and Clio's in-house Decision Scientist, Nika Kabiri, who walked us through The Top 6 Factors Clients Use When Hiring a Firm, as determined while collecting data for this year's Legal Trends Report.
Nika used client feedback and data metrics to order the six factors thusly:
1. Reviews - These matter most by far. Specificity and authenticity in the review is most valuable, and total numbers of reviews may scale based on practice area, geography, etc. 2. Geography/proximity to clients - This makes sense, especially where particular jurisdictions are a factor.
3. Responsiveness - People hate uncertainty, and you can minimize it with communication, by prioritizing returning calls and emails, and systematizing your responses. 4. Billing type - Alternative billing structures like flat fee or subscription may remove uncertainty and open doors for certain clients.
5. Schedule availability - Flexibility in meeting hours and allowing virtual can be a factor for some.
6. Commercial office space - Almost completely negligible, and did not make a significant impact to potential clients.
Find Nika on LinkedIn at https://www.linkedin.com/in/nikakabiri/
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