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Float or Founder: Episode 23 - Erin Bury & Kevin Oulds of Willful

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Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.
This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

Support the show (https://www.floatorfounder.com/partners)

  continue reading

68 episoade

Artwork
iconDistribuie
 
Manage episode 245587051 series 2510949
Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How do you rebrand death into something a bit more sexy? Erin Bury and Kevin Oulds discuss the process of making wills and estate planning something that people want to partake in and invest in. From Kevin's early stage business, to rediscovering what customers needed, to becoming what Willful is today, Erin and Kevin share it all.
This husband-and-wife duo have interesting insights into building a great company culture early on, how VCs receive them, and how their brand is their true differentiator and how that impacts them. See what it takes to run a company together and positively brand a complicated and somewhat taboo topic.

Support the show (https://www.floatorfounder.com/partners)

  continue reading

68 episoade

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