Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Similar cu Float or Founder: Toronto Startup Business Stories
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S2E18: Zoe Share of Schmooz Media on not being self-serving on social
Manage episode 273113857 series 2510949
Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Social media marketing is a necessary component of every company. Zoe saw this a few years back when she started her agency Schmooz at a time when many didn't see social media as a serious pursuit. Zoe offers her insights on how important social media is to provide value and connect with the human side of brands, especially during COVID and Black Lives Matter. She also discusses the recent charitable children's book she has released alongside Gabriella Rackoff: ABC Stay Home With Me.
As per Zoe, "You create a legacy in every action you take [on social media]." You need to align your social goals with your company values. Provide value and don't be entirely self-serving."
Support the show (https://www.floatorfounder.com/partners)
68 episoade
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Manage episode 273113857 series 2510949
Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Social media marketing is a necessary component of every company. Zoe saw this a few years back when she started her agency Schmooz at a time when many didn't see social media as a serious pursuit. Zoe offers her insights on how important social media is to provide value and connect with the human side of brands, especially during COVID and Black Lives Matter. She also discusses the recent charitable children's book she has released alongside Gabriella Rackoff: ABC Stay Home With Me.
As per Zoe, "You create a legacy in every action you take [on social media]." You need to align your social goals with your company values. Provide value and don't be entirely self-serving."
Support the show (https://www.floatorfounder.com/partners)
68 episoade
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Similar cu Float or Founder: Toronto Startup Business Stories
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Hosted by Bob Sparkins from Leadpages. Show notes and more at Leadpages.net/podcast
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Technologists and crypto-enthusiasts Joel Comm and Travis Wright attempt to demystify the world of bitcoin, blockchain, litecoin, ethereum, alt-coins, token generation events, and ICOs in this podcast for cryptocurrency newbies.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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