Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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S2E22: Sarah Stockdale of Growclass on data-driven startup marketing
Manage episode 276315903 series 2510949
Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.
Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!
Support the show (https://www.floatorfounder.com/partners)
68 episoade
Distribuie
Manage episode 276315903 series 2510949
Content provided by Float or Founder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Float or Founder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies.
Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand!
Support the show (https://www.floatorfounder.com/partners)
68 episoade
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Similar cu Float or Founder: Toronto Startup Business Stories
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
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…
continue reading
Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Hosted by Bob Sparkins from Leadpages. Show notes and more at Leadpages.net/podcast
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Technologists and crypto-enthusiasts Joel Comm and Travis Wright attempt to demystify the world of bitcoin, blockchain, litecoin, ethereum, alt-coins, token generation events, and ICOs in this podcast for cryptocurrency newbies.
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
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